Articles by Chandra Johnson-Greene

How Not to Abuse a Lead

When it comes to running a successful lead generation program, part of a publisher’s job is to make sure that its most valuable asset—the customers—aren’t being abused by its staff or advertising partners. After all, once a company loses its reputation as a trusted brand, it takes a long time to build it up again.

Integrating DAM Into Existing Workflows

Over the past couple of years, magazine publishers have been looking for their digital asset management vendors to offer them even more value and convenience as the number of platforms they use to serve their audiences grows.

Critical Database Maintenance Tips

Article categorized in News |

Having a centralized customer database is one of the first and most important steps in starting a successful lead-gen program. However, if it’s missing some vital elements, your advertisers may not be getting the most comprehensive view of your customers that they should.

Should Your Content Be Tagged and Why?

From site search to related stories and fully leveraging content categories, tagging is an important step in offering consumers a complete experience while visiting your Web site. The process, however, can get a bit complicated.

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