Ken CitronCEO and EVP, publishing operations, RodaleAt Rodale, our customers are of utmost importance to us, so we are always looking for ways to address their needs and meet their demand for our products.
Articles by Chandra Johnson-Greene
When it comes to running a successful lead generation program, part of a publisher’s job is to make sure that its most valuable asset—the customers—aren’t being abused by its staff or advertising partners. After all, once a company loses its reputation as a trusted brand, it takes a long time to build it up again.
People continues its reign as the magazine title with the largest audience by drawing in 45.1 million adult readers, according to top-line readership data from Mediamark Research Inc.’s fall 2009 report, which surveys circulation, audience and readers per copy.
Over the past couple of years, magazine publishers have been looking for their digital asset management vendors to offer them even more value and convenience as the number of platforms they use to serve their audiences grows.
The Amazon Kindle, the Sony Reader, and now Barnes & Noble’s nook—these are just a few of the e-readers that will supposedly transform how people will read magazines, newspapers and books in the near future.
The print edition of online wedding resource TheKnot.com is increasing frequency from semi-annual to quarterly beginning in 2010.
Having a centralized customer database is one of the first and most important steps in starting a successful lead-gen program. However, if it’s missing some vital elements, your advertisers may not be getting the most comprehensive view of your customers that they should.
The cover of the July 10-24, 2008, issue of Rolling Stone featuring Barack Obama was named “Cover of the Year” in ASME's Best Cover Contest, David Willey, ASME president and editor-in-chief, Runner’s World, announced today at the Magazine Innovation Summit in New York City.
From site search to related stories and fully leveraging content categories, tagging is an important step in offering consumers a complete experience while visiting your Web site. The process, however, can get a bit complicated.
Publishers are increasingly taking a cross-platform marketing approach with their brands by creating a synergy between their print and online products, but they often leave their digital editions out of the equation. In other words, most are still viewing digital editions as an alternative to the print or Web product as opposed to a companion.