Articles by Chandra Johnson-Greene

F+W Media Forms Audience Development Division

Cincinnati-based enthusiast publisher F+W Media has formed an audience development division that combines its former circulation department and the SEO/SEM staff from its e-media division. Tim Langitz, e-media's director of online business development, was named vice president of the new division.

Lead-Gen Skills Development for 2010

One of the buzz phrases for magazine publishers in 2009 going into 2010 has been lead generation, especially during these times of pinched advertising budgets. At many companies, the responsibility of launching lead-gen programs has fallen into the laps of audience developers—after all, lead-gen is all about audience marketing.

Digital Magazine Outlook 2010

At the AD Show in July, Popular Science publisher Gregg Hano gave attendees his view of the future of digital publishing—not just for 2010 but also for the next five years—some of which have already materialized.

Capturing Highly-Targeted Leads

Perhaps the most important step in operating a successful lead-gen program is making sure that the leads are indeed qualified for the advertisers that will be contacting them. Most publishers have a basic registration form set-up for customers to fill out if they want to download a whitepaper or access a Webinar.

Architecting Video Online

For the past few years, publishers have been using video content on their Web sites to increase and maintain audience engagement. But as video libraries continue to grow, companies have had to find different ways to organize and archive the content while maintaining its visibility.

Behind Hearst’s Substantial Online Sub Growth

Article categorized in News |

Since separating from the iVillage umbrella in 2007, Hearst Digital Media has built a strong online presence for Marie Claire, Cosmopolitan, Seventeen and its other magazine brands, as well as for its vertical brands such as Delish and

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