Cincinnati-based enthusiast publisher F+W Media has formed an audience development division that combines its former circulation department and the SEO/SEM staff from its e-media division. Tim Langitz, e-media's director of online business development, was named vice president of the new division.
Articles by Chandra Johnson-Greene
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Sure, manufacturers of e-reader technology tout the convenience that consumers can gain from having access to all of their favorite books and/or magazines on one portable device.
Gina Sanders, a publisher of multiple titles at Condé Nast over a 20-year period, has been named president and CEO of the Fairchild Fashion Group, the company announced today.
One of the buzz phrases for magazine publishers in 2009 going into 2010 has been lead generation, especially during these times of pinched advertising budgets. At many companies, the responsibility of launching lead-gen programs has fallen into the laps of audience developers—after all, lead-gen is all about audience marketing.
At the AD Show in July, Popular Science publisher Gregg Hano gave attendees his view of the future of digital publishing—not just for 2010 but also for the next five years—some of which have already materialized.
Perhaps the most important step in operating a successful lead-gen program is making sure that the leads are indeed qualified for the advertisers that will be contacting them. Most publishers have a basic registration form set-up for customers to fill out if they want to download a whitepaper or access a Webinar.
For the past few years, publishers have been using video content on their Web sites to increase and maintain audience engagement. But as video libraries continue to grow, companies have had to find different ways to organize and archive the content while maintaining its visibility.
Since separating from the iVillage umbrella in 2007, Hearst Digital Media has built a strong online presence for Marie Claire, Cosmopolitan, Seventeen and its other magazine brands, as well as for its vertical brands such as Delish and
Magazine publishers may want target their future e-reader strategies on their more affluent audiences.