National magazine distributor Curtis Circulation Company and Pressmart, a new media delivery partner for newspapers and magazines, announced that the two have partnered to launch a new digital sales, distribution and marketing service for magazine publishers.
Articles by Chandra Johnson-Greene
Advertising in Hispanic magazines in February totaled $21.1 million, up by 22.3 percent from the previous year on a "same-titles" basis, according to Media Economics Group's HispanicMagazineMonitor. Ad pages were also up by 7.9 percent for the month of February.
The volume of sales being conducted in scan-based trading relationships between mass market magazine wholesalers and their chain retail customers—in which the wholesalers maintain ownership of inventory within retailers' warehouses or stores until items are scanned at the point of sale—is now over 25 p
NYMag.com, the online companion to New York magazine, and Halstead Property, a real estate brokerage company, have teamed up to share online content in a new partnership called “Real Access to New York,” which has launched this week.
Marketers lack the ability to optimize their efforts across the range of online media, including social networks, email, search and mobile content, according to a study by Sapient, a digital advertising and consulting firm.
Aviation International News' six-year-old aviation lifestyle title Business Jet Traveler has a new look for 2008. The redesign will debut in the February/March 2008 issue of BJT, which targets C-level executives and wealthy individuals ($17.8 million average net worth) who actively travel in private aircraft.
The Bonnier Corporation has recently added another title to its list of ski enthusiast titles, but this time with a luxury twist.
The former Primedia Enthusiast Media, acquired last week by magazine distributor Source Interlink, is shutting down its circulation department in Los Angeles and laying off the 30 employees who work there.