Articles by Chandra Johnson-Greene

MRI to Triple the Number of Issues Measured

As it continues to build a syndicated ad measurement database, magazine audience and multimedia research data provider MRI said it will triple the number of magazine issues it measures in 2009. Last year, the company measured readers' engagement with ads in 214 issues of magazines across 79 titles, while this year the number of ads measured will go up to 646 issues across 113 titles.

Marie Claire to Roll Out Another Web Redesign

With improved navigation and more daily and Web exclusive content, Hearst Magazines’ Marie Claire is starting the year off with a Web site redesign that will debut on Jan. 15—its third since splitting from iVillage in 2007. The redesign, the magazine hopes, will drive traffic

Magazines Deliver on Rate Base Claims in Q3

Only 8 percent of magazines making a rate base claim missed their promise on ABC audits released in the third quarter of 2008, according to Capell’s Circulation Report, a large improvement compared to 16 percent in 2007 and 10 percent for the first two quarters of this year.

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