The Audit Bureau of Circulations has issued the first set of b-to-b publisher's statements to include multimedia. Advanstar’s RN and Lebhar-Friedman’s Nation’s Restaurant News are the first members to adopt and release audience metrics under the new format, ABC said today.
As it continues to build a syndicated ad measurement database, magazine audience and multimedia research data provider MRI said it will triple the number of magazine issues it measures in 2009. Last year, the company measured readers' engagement with ads in 214 issues of magazines across 79 titles, while this year the number of ads measured will go up to 646 issues across 113 titles.
According to a Feb. 2 posting on BPA Worldwide’s company blog, the bureau is considering whether it will allow publishers to report non-request electronic circulation in their audits.
While Wordata’s Fall 2008 list price index saw for the first time a downward trend in every single category, winter 2009 hasn’t fared any better. All major categories of list rental prices saw a decline from fall to winter, with one exception—attendee/membership, the only category to see an increase over the past year.
Rodale, Time Inc., Reader’s Digest and Hachette were among the publishing companies that had titles appear on Capell's Circulation Report’s 26th annual "Best Performers in Circulation" list for 2008.
After drastically reducing its frequency in November, the publisher of Outside’s Go plans to increase its frequency for 2009—but with digital editions instead of print issues.
With improved navigation and more daily and Web exclusive content, Hearst Magazines’ Marie Claire is starting the year off with a Web site redesign that will debut on Jan. 15—its third since splitting from iVillage in 2007. The redesign, the magazine hopes, will drive traffic
Despite major layoffs at Time Inc., the company says its digital properties are achieving significant growth.
Only 8 percent of magazines making a rate base claim missed their promise on ABC audits released in the third quarter of 2008, according to Capell’s Circulation Report, a large improvement compared to 16 percent in 2007 and 10 percent for the first two quarters of this year.
The Direct Marketing Association laid off at least 21 employees—including four high-level executives—on Monday, according to reports, with the majority of cuts coming from the marketing and conference departments.
