Wedding, marriage and pregnancy media network The Knot Inc.
Articles by Chandra Johnson-Greene
As the iPad continues to rapidly attract new customers every day with its top-notch capabilities, publishers are equally as eager to join the party and create an additional revenue stream for their brands.
When it comes to e-mail marketing, b-to-b publishers have a few advantages that consumer publishers don’t necessarily have, especially when it comes to combining it with social media.
Condé Nast’s Glamour announced this week a series of strategic partnerships, each with goals of extending the brand’s reach and boosting its revenue.
Forget betting on which team will make it to this year’s NBA championship or who will take home the 2010 World Cup trophy. Now that Newsweek is up for sale, you can place bets on which company will acquire the struggling newsweekly.
When it comes to renting lists the process can still be a long and complicated one between searching for the right lists, choosing selections, completing the transaction and executing the campaign. But both publishers and vendors are coming up with more automated processes that allow interested parties to search and buy lists as well as execute campaigns in minutes as opposed to weeks.
MAGSTATSIssue: May 2010Frequency: MonthlyLaunched: 2000Circ: 20,000Publishing Company: Newbay MediaArt Director: Todd Berkowitz
[Editor's Note: A previous version of this story indicated that Uptown closed editions in Miami, Dallas and Houston. That was not correct. Only Uptown's national edition serves those markets.]
Consumer Reports has launched CR Mobile, a new mobile Web site that allows users to access the magazine’s database of product reviews, ratings, buying advice and reliability studies.
Forget betting on which team will make it to this year’s NBA championship or who will take home the 2010 World Cup trophy.