It appears that the iPad and similar devices weren’t quite the immediate game-changer some publishers thought they might be, but that doesn’t mean they haven’t had an impact on the way publishers and printers alike are producing, packaging and delivering content.
Back in 2009, things were looking pretty bleak for quite a few industries, and b-to-b magazines were no exception. While the typical American business thinking has always been to grow your business or die trying, 2009-2010 saw larger publishers divesting themselves of titles in a restructuring scramble which left many valuable brands on the outside looking in.
Like so many other areas of the economy, the bottom dropped out of the lead generation business in 2009. Advertisers, in the face of a down market, were tightening their belts wherever they could and lead generation was an easy target.
Like so many other areas of the economy, the bottom dropped out of the lead generation business in 2009. Advertisers, in the face of a down market, were tightening their belts wherever they could and lead generation was an easy target.
