Once upon a time, there was old media. It was reported, edited, top-edited, copy-edited, and fact-checked. It was good. And there was new media.
Articles by Bob Cohn
One of the great promises of digital journalism is that it breaks down barriers between publications and readers. Consider print: You publish a story,
That rainbow of lines you get from your analytics team in those monthly reports aims to give you a quick snapshot of the different sources of traffic to your websites.
For much of the last year, my colleagues and I have been working through a redesign of the home page of our flagship site,
Not so long ago, magazine and newspaper editors knew exactly what they were looking for when hiring young journalists. Certain jobs called for certain skills: Reporters had to report,
It’s an article of faith among digital publishers that content partnerships are one of the key levers for success. If you’re operating a small site and you want to grow,
Does the homepage really matter? Yes — but not, perhaps, for the reasons you may think. The homepage is the single best way for editors to convey the sensibilities and values of their websites.
A year ago, the main sources of referral traffic to our flagship site, TheAtlantic.com, lined up in this order: • Typed/Bookmarked (readers who type our url into their browsers or follow their pre-set bookmark);