Articles by Bill Mickey
Asset International, a b-to-b media company serving the financial planning and information market, has been acquired by San Francisco-based private equity firm Genstar Capital.
The advertising world is obsessed, to say the least, with the 18-34-year-old market. Accordingly, this has been a primary hurdle for AARP,
Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands to enhance the campaigns with targeting capabilities.
We all come up with good ideas for marketing and promotion, but in all honesty good ideas can vary from being very good ideas indeed to not so good.
Chicago—Even with the persistence of news on brands shutting down their print magazines in favor of a digital-only model, there are some market segments where print still forms the bedrock of a publisher’s strategy.
Cleveland-based WTWH Media, a b-to-b company serving the design engineering and renewable energy markets, has acquired Electro-Tech-Online, a membership forum for electrical engineers.
IDG Enterprise is closing the U.S. print editions of Computerworld and CSO. The group, which also publishes InfoWorld, CIO and Network World,
Samsung has developed a new magazine app service called Papergarden and only publishers that have built their digital magazines using Adobe’s DPS,
FOLIO:’s annual Eddie and Ozzie Awards are coming up quickly—don’t let this early summer lull fool you. In fact, the final deadline to enter is Friday,