Articles by Bill Mickey

Giving Subscriber Studies Some Teeth

ideaexchange: a forum for best-practice strategies and tactics Few items are as suspect in the eyes of advertisers as a magazine-sponsored subscriber study. If the magazine is paying for the study, why would it release anything other than data that portrays it in a glowing light?

Changing Technology Platforms

Today's fractured media landscape and its subsequent revenue opportunities is placing extra demands on magazines' publishing platforms. Publishers moving heavily into online content deployment, for example, either must update and standardize their technology platform to efficiently drive content back and forth between mediums, or devise expensive interfaces to patch together disparate systems.

Sort Out Your Mobile Content Resources

Article categorized in News |

For magazine publishers, mobile content has emerged as a distinct delivery platform, and maximizing the use of it is an important strategy in an increasingly fractured media landscape. Users want access to content wherever they are and whenever they want it and for a growing number of professionals that includes their mobile devices.

Building Brand ROI

Article categorized in News |

Needham, Massachusetts-based information technology publisher TechTarget continues to launch programs designed to take advertisers beyond the limitations of the traditional online and print advertising campaigns.

Citing Creative Differences

Editors and designers are both creative types. Yet hammering out a constructive conversation about how to carry forward a design that gets to the core of an article's central theme can be a lesson in frustration.

Page 117 of 117« First...102030...113114115116117