From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability.
Articles by Beth Braverman
In a data-driven industry, an age-old product becomes more relevant than ever.
Lessons from Fortune, New York magazine, WWD and Consumer Reports on identifying opportunities, achieving scale and keeping subscribers happy.
Five magazines on how they drive year-round value from annual rankings.
While there isn't a one-size-fits-all solution for success after print, these success stories give hope to publishers.
Industry experts weigh in on the biggest trends from the first quarter of the year.
Amid changing consumer perceptions toward paid content, publishers embrace both new and tested methods for marketing subscriptions and reducing churn.
While the medium is changing, some publishers are experimenting with new ways to make print viable and profitable.
Far from dead, print continues to be a critically important product for publishers.