If you have not bid out your work to the printing marketplace in the past three or more years, you are likely missing out on a great opportunity, not only in your print deal, but also the growing synergies between digital and print that printers now offer.
Articles by Bert N. Langford
For several years now, publication printers have been aggressively branching out to offer a full array of services to magazine companies.
The prediction of the demise of the printed magazine is extremely premature. Why? Because the printed magazine supply chain has evolved through innovations and collaboration throughout the supply chain. However, there remain a couple huge issues that can make all of the progress achieved a moot point. The Magazine Publisher
Return on Investment, or “ROI” can be one of the most difficult things to legitimately prove to top management when it comes to justifying software for cutting costs, gaining new sales markets or both.
The media landscape has radically and permanently changed. And, a publisher’s normal means of bringing expenses in line with revenues is no longer enough.
In efforts to locate publishers who actually achieve Enterprise Publishing, I found one publisher who comes closest to adhering to the basics of Enterprise Publishing, either fully achieved or in the process towards optimal implementation. The requirements are:
As publishers look for ways to cut costs, one of the primary sources of cost-cutting is through automation of workflows.