Articles by Baird Davis

Consumer Circ Gets a Stress Test

The circulation levels of audited consumer magazines for the second half of 2008 was relatively stable—down less than one percent (to 275.8 million) from the same period in 2007. This is one of the lowest rates of descent since 2000, the year industry circ levels peaked.

Scan-Based Trading’s Hold-Up

One’s perception of the value of scan-based-trading (SBT) for magazines varies widely depending on whether you are a retailer, wholesaler, national distributor or publisher. If you’re a retailer, you love it, but the other channel participants are far less sanguine about it.

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