The circulation levels of audited consumer magazines for the second half of 2008 was relatively stable—down less than one percent (to 275.8 million) from the same period in 2007. This is one of the lowest rates of descent since 2000, the year industry circ levels peaked.
Articles by Baird Davis
Many titles are sold on the newsstand, but it’s the performance of 10 publications—the top 10 checkout titles—that define the market.
In the last week the fragile newsstand distribution system has essentially broken down. Two of the four major wholesalers have, in effect,
Thank goodness for the Anderson family. Their Anderson News Company can be counted on for keeping the fascinating newsstand fable alive with their periodic threats of Armageddon.
RELATED: Newsweek Mulls Dramatic Drop in Circulation As we all know by now U.S. magazine circulation has been greatly expanded over the last 20 years to meet rising advertising opportunities.
As FOLIO: reported earlier this week, consumer magazines took a huge hit at the newsstand during the first half of the year, according to the Audit Bureau of Circulation's Fas-Fax figures.
[EDITOR'S NOTE: To view accompanying charts to this article, click here.]
One’s perception of the value of scan-based-trading (SBT) for magazines varies widely depending on whether you are a retailer, wholesaler, national distributor or publisher. If you’re a retailer, you love it, but the other channel participants are far less sanguine about it.
ABC’s twice-annual FAS-FAX report detailing analyzed paid and non-paid circulation for just over 700 U.S. consumer magazines was released earlier this week, and the numbers tell an interesting story.