Overdrive Takes Top Honors at 60th Annual Neal Awards
The Randall-Reilly Publishing Company took top honors at the 60th Annual Jesse H. Neal Awards as its Overdrive, The Voice of the American Trucker,
Articles by Arti Patel
Advertising Trends: A ‘Tale of Two Cities’
Between programmatic buying, premium selling, the modernization of the banner ad, new opportunities on video, the explosion of native and a constant need to correctly measure and quantify online site traffic,
Q&A: Dwell Talks Carrying One Editorial Voice from Page to Store
While e-commerce is a new territory for many publishers, Dwell has taken a decidedly integrated approach between what they feature in their magazine pages and what they sell in their online store.
Arming Your Sales Team to Sell Programmatic
Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space.
Capitalizing on Customized E-Commerce Models
E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part.
Building a Virality Game-Plan
As social moves into phase two, media companies, especially pure-play digital content producers that made their names in the social sphere are now targeting strategies to grow reach while staying relevant and (ideally) going viral.
Online Publisher’s Association Announces New Executive Officers
The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman.
Publishers and Marketers Talk Generating Revenue with Social Media
While quality social media branding is a swift and efficient way to extend reach and expand audiences, media companies struggle to translate digital influence into innovative and lucrative ad products for their marketing clients.
Hearst Loses Michael Kuntz to Gawker Media
Michael Kuntz, now former Popular Mechanics publisher and chief revenue officer, has left Hearst Magazines to become the vice president of sales at Gawker Media,
ABM Unveils 2014 Neal Award Finalists
[This story first appeared on sister site min.]
