The Randall-Reilly Publishing Company took top honors at the 60th Annual Jesse H. Neal Awards as its Overdrive, The Voice of the American Trucker,
Articles by Arti Patel
Between programmatic buying, premium selling, the modernization of the banner ad, new opportunities on video, the explosion of native and a constant need to correctly measure and quantify online site traffic,
While e-commerce is a new territory for many publishers, Dwell has taken a decidedly integrated approach between what they feature in their magazine pages and what they sell in their online store.
Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space.
E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part.
As social moves into phase two, media companies, especially pure-play digital content producers that made their names in the social sphere are now targeting strategies to grow reach while staying relevant and (ideally) going viral.
The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman.
While quality social media branding is a swift and efficient way to extend reach and expand audiences, media companies struggle to translate digital influence into innovative and lucrative ad products for their marketing clients.
Michael Kuntz, now former Popular Mechanics publisher and chief revenue officer, has left Hearst Magazines to become the vice president of sales at Gawker Media,
[This story first appeared on sister site min.]