Articles by Arti Patel

Tony Gervino Named Billboard’s Editor-in-Chief

Article categorized in News |

Guggenheim Media Entertainment Group named Tony Gervino, former executive editor at Hearst Magazines International, successor to Billboard magazine editor-in-chief Bill Werde, as editor Joe Levy shifts responsibility to the new position of editor-at-large on April 28.

The Rise of Programmatic Advertising

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of glory before quickly fizzling out. However, with the consistently championed programmatic advertising, there seems to be real substance behind the hype.

IDG Founder Pat McGovern Dies at 76

Article categorized in News |

International Data Group (IDG) founder and chairman Patrick J. McGovern passed away on March 19 at Stanford Hospital in Palo Alto, Calif., according to a company announcement Thursday.

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