The Atlantic Says Digital Up 42 Percent, Print Up 9 Percent in 2Q
Publisher says its September issue was the largest in history for that month.
After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year.
Digital advertising is also up 23 percent for the year to date. The Atlantic‘s just-closed September issue was the largest in the magazine’s history for that month, with advertising up 11 percent.
"Despite a still uncertain economy, we’re still seeing signs of real momentum in print and digital," says publisher Jay Lauf.
On the events front, Atlantic LIVE produced two intelligence series programs in the second quarter – the annual Health Care Forum (up a whopping 240 percent in revenue) and the annual Food Summit (up 10 percent in revenue).
Last month The Atlantic announced hyperlocal TheAtlanticCities.com, which covers various cities and the role they play in areas including economic growth, prosperity and personal happiness. The AtlanticCities.com debuts in September.