Association Media: Case Studies in Multiplatform Publishing
How four associations are engaging their members well beyond print.
Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design websites, e-newsletters and even dedicated tablet apps.
Here, FOLIO: looks at four associations that have expanded beyond print to reach their members on a variety of platforms and channels. And, in turn, have expanded their reach and grown their brands.
With 19 museums, a magazine, a tablet edition, a website and events, the Smithsonian has plenty of ways to reach its membership.
The American Society of Association Executives launched a suite of new products in 2012—a website redesign, newsletter and dedicated app.
Society for Human Resource Management
SHRM’s media assets celebrate revenue generation as much as content creation.
The Sierra Club
The organization’s “explore, enjoy, and protect” motto couples well with the non-profit’s push for reader interactivity.