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Opening Remarks and Keynote Panel

Bob Love
AARP The Magazine 

Maximizing the Collaborative Structure

Robb Lee
Chief Marketing and Communications Officer
ASAE: The Center for Association Leadership

Dan O’Brien
Chief Operating Officer
Marine Corps Association & Foundation

Get the Most Out of Limited Resources

John Rezek
Manager, Magazines Division
Rotary International

Julia Rocchi
Director, Digital Content
National Trust for Historic Preservation

Making Your Marketing Smarter

Tiffani Alexander
Editor in Chief
ACC Docket

Joan McGrath
Managing Director, Product
Atlantic Media Strategies

When Event Sales are Separate from other Sales

Bill Bell
SVP National Sales Director
Fox Associates

Mary Mohney
Chief Financial Officer
Society for Human Resource Management

Reginald Thomas
Director of Advertising
The Crisis/NAACP

New Ways to Use Content to Drive Organizational Revenue

Rajiv Mody
Vice President, Social Media
National Geographic

Cindy Stevens
Senior Director of Publications
Consumer Technology Association

Open Access or Members-Only?

Stephanie Holland
Manager, Advertising Sales & Marketing
American Chemical Society

Jonathan Withington
Colonel, U.S. Army (Ret.) Vice President, Communications
Military Officers Association of America (MOAA)

Bringing it All Together: Interactive Peer-to-Peer Challenges

Craig M. Doane
Senior Vice President, Journal Media & Strategic Partnerships
American Academy of Family Physicians

Erin Pressley
Vice President Publishing

Camille Walker
Manager, Business & Publications Marketing
American Association for Clinical Chemistry

Social Media Strategies that Increase Engagement and Drive Membership

Tony Lee
VP, Editorial
Society for Human Resource Management