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Opening Remarks and Keynote Panel: “The Brand Perspective on Content, Communications and Mission

Tomas Kellner
Senior Managing Editor
GE Reports     

George Faulkner
Social Brand Marketing

Torod Neptune
VP, Corporate Communications
Verizon Communications, Inc

Achieving Association Leadership Buy-In of the Media Group’s Role

Michael Gips
VP Publishing
ASIS International

Bibiana Campos Seijo
VP of C_EN Media Group
American Chemical Society

Print vs. Digital: A Strategic Choice

Rick Kravitz
Managing Director of Content/Publishing
NY State Society of CPAs

Jessica Perry
SVP of Publishing/E-Media
Society of Human Resource Management

Paul Tarricone
Aluminating Engineering Society

Defining Your Mission: Member Benefit or Industry Voice

John Maisel
National Electrical Contractors Association

Kim Mills
Deputy Executive Director Communications
American Psychological Association

Cindy Stevens
Senior Director of Publications
Consumer Technology Association

Succeeding in a Resource Poor Idea Rich Enviornment

Henry Stoever
Chief Marketing Officer

National Association of Corporate Directors

Julie Shoop
Vice Presidnet/Editor-in-Chief
Associations NOW

10 Market Tested Revenue Growth Strategies: Making Them Work For You

Mike Winkleman
President & Chief Creative Officer
Leverage Media

Patrick Farrey
Executive Director
Institute of Packaging Professionals

Maggie McGary
Marketing and Communications Manager
Society of Fire Protection Engineers

Camille Walker
Manager Business Publications and Marketing
American Association of Clinical Chemistry

Leveraging Your Media Assets and Events to Grow Younger Audiences

Christine Fanning
Executive Director
Outdoor Foundation

Joanne Fiore, J.D.
VP Professional Media Pathways and Inclusion
American Institute of CPAs

Developing a Customized Social Strategy

Sarah Heffern
Associate Director, Social Media Strategy
National Trust for Historic Preservation

Lauren Jonas
Assisted Executive Director, Marketing
National Science Teachers Association

Lauren Precker
Manager, Social Communications and Strategy
ASAE: The Center for Association Leadership

Super Charging Your Events

Chris Eads
Director of Outreach and Events

Dr. Cindi Love
Executive Director ACPA
College Student Educators International

Michael Springer
SVP Business and Publishing
American Dental Association