With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday.
"Customers can now find, discover – test! – and buy Android apps using the convenient shopping experience that Amazon customers know and love," a news release from Amazon said.
Though this medium now gives publishers and advertisers a new virtual newsstand store front, many publications have yet to take advantage of it – so far less than five magazines have signed up, those that did include Website Magazine, Newsweek Magazine, O, The Oprah Magazine and the adult publication Spicy Magazine. In contrast, the Android App Market site has more than double the magazine applications in only the first two pages of search results for magazines.
While this new virtual newsstand seems bare of magazines, it could prove to be very beneficial for publishers due to the "Test Drive" feature the Amazon Appstore for Android offers.
"Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps," Paul Ryder, Vice President of Electronics for Amazon.com, said in a news release. "Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. We’ve spent years developing innovative features that help customers discover relevant products. By applying these features – plus new ones like Test Drive – we’re aiming to give customers a refreshing app shopping experience."
Once readers purchase an Android app at this new appstore they can access it on any of their Android supported devices like mobile phones or tablets. Additionally, the Amazon Appstore for Android will also prominently showcase one free app everyday.
According to a news report from All Things Digital’s eMoney column, retailers will make 70 cents on the dollar from the new apps sold here. Everyday the Amazon Appstore for Android will feature a free app, in the hopes of encourage site promotion, that consumers can download – that function will garner the producer 20 cents on the dollar.
Though interest in the Amazon Appstore for Android appears to be staggered, at least from the perspective of the magazine industry, a pick up could be on the horizon for the program: "There are over 300,000 Android phones activated each day," Andy Rubin, Vice President of Engineering at Google, tweeted late last year.