ALM Relaunches Better Buildings Brand with a National Supplement
The new product will be distributed to Real Estate Forum’s 54,000 readers.
ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine.
The roughly 24-page publication will reach 54,000 executives across the real estate industry and will kick off with Real Estate Forum’s February/March issue.
Along with its shift to national coverage, the relaunched brand will focus on “the marriage between building operations and asset management,” says content director John Salustri, who also served as editor of the initial magazine. “The original Better Buildings was focused more on the maintenance side of the industry and was very nuts and bolts. The new version will be much more in keeping with the strategic planning mode of Real Estate Forum.”
The idea for the relaunch came directly from reader surveys, says Salustri. “We saw a growing indication from our readers that they needed more of this day-to-day application of larger strategies in the commercial office space. So, this is a direct response to that.”
While Salustri says any statement about an increase in frequency or a move to a standalone magazine would be premature, he adds that it’s something his company is “looking at seriously,” and certainly not ruling out.