As Adweek and Mediabistro Split, Some Legacy Properties Say Goodnight
The Morning Social Media Newsfeed and Revolving Door close due to redundancy.
Those checking their inboxes Monday may have been shocked to see the disappearance of two old friends.
The Morning Social Media Newsfeed and the Revolving Door newsletter, products of Adweek and Mediabistro, respectively, stopped publishing last week.
The closures come as the two media brands shake and shuffle to figure out which content belongs where. The publications, sister sites since 2014, separated once again in the July 18 acquisition of Adweek by Toronto-based private equity firm Beringer Capital.
“As part of that process, we’re obviously having to figure out which of our many content offerings stay with Adweek, go with Mediabistro, or just get sunsetted,” David Griner, digital managing editor of Adweek, tells Folio:.
No full-time staff are being cut over this transition. Revolving Door and Morning Social Media Newsfeed were both edited by freelancers. The Mediabistro feature “The Jobs Post,” which launched in 2010 and had no dedicated staff, also met its end.
Griner says that the closed entities didn’t have large followings compared to other properties. The Morning Social Media Newsfeed overlapped with the brand’s popular Technology Today and SocialTimes newsletters. Revolving Door features will continue on Adweek properties like FishbowlNY and PRNewsers.
The Morning Social Media Newsfeed — originally Mediabistro content — launched in 2012 as a companion to the on-going Morning Media Newsfeed. The newsletter was edited and compiled by Tim Sohn during most of that time.
Over the last four years, Sohn says social media has undergone a lot of changes. He saw the rise of Facebook as a dominant force, as well as a shift in what social media means — apps like Snapchat have slowly redefined the category. Now, he says, it’s all about messaging apps like Viber and Line.
“It was a really great job. It was really exciting for me to keep up-to-date on everything that was going on, but also to share that with our audience,” Sohn tells Folio:. “I will miss it, but onward.”
Sohn, the founder of Sohn Social Media Solutions, continues to freelance for Adweek, and compiles the daily marketer-oriented “Olympic Roundup.”
Over at Mediabistro, the future is less clear. Mediabistro’s full-time bloggers and editors became part of Adweek staff when the publications first came together. Those staffers will stay at Adweek, so it seems likely that Mediabistro content will see some changes in the upcoming weeks and months.
“I’m a big fan of the Mediabistro team, so I’m sure they’ll continue to roll out good stuff for job seekers and hiring professional,” Griner says.
Laurel Touby launched Mediabistro as a community forum and jobs board in 1997. Originally, Revolving Door content was exclusively for paying Avant Guild members, but it opened up to the public around 2008.
Today, Mediabistro is part of Mediabistro Holdings, and under the control of Guggenheim president Todd Boehly. Boehly also controls Billboard and The Hollywood Reporter.