The future of media IS digital. Advanced Publishing provides the services and expertise to create, deliver, and monitor the success of your digital content. Focused on providing industry leading digital edition services, Advanced Publishing has recently expanded its offering with the launch of Engageﾙ service using an integrated platform that supports the creation and delivery of e-content – mass email, e-newsletters, marketing campaigns, blogs, and other web based content. Assuring readers and subscribers worldwide receive their valued content in the format they choose – email, web based, RSS, or SMS/Mobile, Advanced Publishing works with its publishing customers to maximize the reach and value of their brands to new and existing subscribers.
Advanced Publishing creates a digital version of print editions that maintains the original quality of the printed magazine while taking full advantage of the digital format. Features include user-friendly searching through archives, issues or pages, and offering direct access to Web addresses via embedded URLs. Online subscription security functions streamline the process dramatically, and advertisers cannot help but notice the potential available in the rich media interactivity and the instant access to online reader information.
LEAVE THE WORK TO US
Publishers are only required to supply print-ready PDF files each time the publication is published. Advanced Publishing does the rest, literally! The files are converted to web format, made interactive with embedded hyperlinking and page jumps, made searchable, and finally published to a designated website. Each subscriber is then notified via a specially designed branded email that the new issue is ready, complete with direct link access to each subscriber.
STATE-OF-THE-ART PUBLISHER REPORTS
A critical element of any digital product, our digital edition service allows publishers to access real time immediate measurement of their digital edition’s vital data, via a web based dashboard that provides full web analytics information and real time reporting capabilities. The information available here includes: Click-throughs to advertiser Websites, publication page views, average pages read per visit, average reader time spent per visit, most read pages, etc. Reports can be viewed online, downloaded (PDF, CSV, SML), or via e-mail.
The Advanced Publishing service is browser-based and custom branded. This means there is no need to redirect subscribers to a differently branded web portal or require them to download a bulky reader program.
An integrated component of any successful product is, of course, marketing. Our Engageﾙservice has been created and developed with the special needs of the publishing industry in mind. Used to market the digital edition, or on its own to create e-newsletters, blog content, or broad based email marketing campaigns, Engageﾙis the solution. Communicate with your readers or potential readers in any format – email, web based, RSS, or SMS/Mobile – the choice is theirs and yours to provide via Engageﾙ.
In addition Engageﾙ provides all of the tracking and reporting information that a publisher needs to measure the success of each campaign, as well as the confidence of knowing that emails or other electronic content sent via Engageﾙ utilize the latest technology to ensure the highest level or deliverability possible.
FULL SERVICE DIGIAL COMMUNICATIONS
Whether wanting to create or improve your digital magazine experience or all of your electronic communications with readers and potential readers, our service team will help to assist in navigating the increasing complex technology and regulations surrounding digital communications.
Name: Ms. Elizabeth Thrasher
Title: US Director of Business Development
Company: Advanced Publishing
Address: 330 Wentworth Street
Saint John, NB
Canada E2L 5E4
Web site: www.advancedpublishing.com