Ad Pages, Revenue Up Slightly for the Month of September (posted 10/9)
Advertising revenue for the month of September increased 6.6 percent compared to the same month a year ago, according to total magazine rate-card-reported revenue collected by the Publishers Information Bureau.
Ad pages totaled 26,541.99, a 2.4 percent increase over September 2005 ad pages, the Publishers Information Bureau reported today. From January through September, PIB revenue closed at $16,933,933,955, an increase of 4.3 percent over the first three quarters of last year. Ad pages for the first three quarters of the year totaled 173,501.11, an increase of 0.7 percent against the previous year.
Double-digit gains in pages and revenue for the month of September were seen in two major advertising categories, drugs & remedies and food & food products. Advertising for drug products and corporate brands drove much of the growth in drugs & remedies. Other categories that recorded increases in dollars and pages included automotive, home furnishings & supplies, media & advertising, direct response, and finance, insurance & real estate.
The drugs & remedies category also saw double digit increases in PIB revenue and pages over the first nine months of the year. Other increases were reported in toiletries & cosmetics, apparel & accessories, food & food products, direct response, media & advertising, retail, public transportation, hotels & resorts, technology, and financial, insurance and real estate.