Terms of the deal were not disclosed.
The company will be housed in AI’s marketing communications division, whose portfolio also includes Chief Marketer, Event Marketer, Multichannel Merchant and LeadsCon, under senior vice president Kerry Smith.
Nicole Healy, VP of operations, Chelsea Walker, VP of sales, and Jeremy Walker, senior manager, brand and agency relations, are the three VMA Media employees that will be joining AI, according to a staff memo from AI CEO Don Pazour.
“Video content is the common denominator across all channels of marketing, so VMA’s events are a natural fit with our properties serving the marketing community,” said Smith in a statement.
Based out of San Francisco, VMA Media holds the annual Videonomics Summit, which is held in Los Angeles in November, and is designed to provide executives from brands, agencies and media companies with advancements in the video marketing and advertising industries, as well as discuss relevant topics within the space.
“Videonomics events help marketers solve for video’s explosive growth and assist in the ever-growing need to connect with partners in the space,” said Healy. “By joining with AI, we will now be able to serve the community in an even more robust way.”
In addition to the Summit, VMA Media also puts on roundtables in Chicago and New York City, which provide a platform for the industry executives to come together and address challenges and opportunities across the spectrum. The Summit and roundtables will join AI’s portfolio of events, including Experiential Marketing Summit, Esports Business Summit and EventTech, that works to serve the various spaces within the marketing industry.
“We’re excited to leverage the strong relationships and market knowledge of the VMA team to explore additional expansion opportunities, while providing the full weight of AI’s marketing and event management resources to propel the growth of VMA’s events,” said Smith.