B2B media and events firm Access Intelligence, LLC, the parent company of Folio:, announced today its acquisition of The Social Shake-Up, an annual conference and trade show serving marketing, public relations, customer experience, and social media strategists.
Held in Atlanta each May, The Social Shake-Up will be produced by Access Intelligence (AI) brand PR News in partnership with digital media brand Social Media Today, which first launched the conference in 2013. AI purchased The Social Shake-Up from Social Media Today publisher Industry Dive in an effort to strengthen its presence in the social marketing space. Terms of the deal were not disclosed.
"Social business and digital marketing are the levers driving commerce, conversation, and reputation and there is no better brand than The Social Shake-Up to help the community move the needle in meaningful and interesting ways," said Diane Schwartz, group publisher of the Media/Communications group at AI, in a statement.
The 2017 edition of The Social Shake-Up, set to occur May 22–24 at the W Atlanta-Midtown hotel, will feature three days of education, brainstorming, and networking aimed at showcasing creative and sustainable ways brands can leverage social media and digital marketing to drive better business outcomes.
As part of AI's Media/Communications group, The Social Shake-Up joins Folio:, PR News, AdMonsters, Cablefax, Cynopsis, min, and Studio Daily, among others. For Access Intelligence, it's the latest in a string of B2B media investments in the communications and healthcare sectors dating back to 2011, including AdMonsters, LeadsCon, Red 7 Media, OR Manager, and Cynopsis Media.
Robin Carey, a veteran of Esquire, The Washington Post, Fortune, Time, and Newsweek, founded Social Media Today in 2007. Upon her passing in December, ownership of the company transferred to Industry Dive.
"We are looking forward to partnering with PR News and The Social Shake-Up team on an event that resonates with so many professionals across the enterprise," added Social Media Today CEO, Sean Griffey, in a statement. "I am pleased to see the Shake-Up conference have a new home with a trusted brand."