ABM Turns 100
This year, American Business Media reaches a milestone;it celebrates its 100th anniversary.
The centennial celebration kicked off Jan. 6 with a media event in New
York, and the centennial theme will be carried out throughout the year
at the organization’s major annual events: The Jesse H. Neal Awards,
Spring Meeting, William D. Littleford Awards and Top Management
Meeting. Professional development programs will also be tied
thematically to the centennial.
For 2006, ABM will focus on two major initiatives: Vertical search and
international development. The mission of the Digital Media Council,
which is charged with identifying vertical search initiatives, is to
enhance the knowledge and best practices of leading digital media
companies. Among the Council’s goals and objectives are to support
sales and research efforts to bring advertising revenues to digital
media and develop brand extensions for digital media. The mission of
the International Committee is to explore, identify, evaluate and
communicate international opportunities as they relate to ABM members
and to interpret and organize the business dynamics, strategies, and
alliances of creating interactive markets.
ABM, which represents b-to-b information providers, has 290 member
companies. Its members reach an audience of more than 100 million
professionals and represent nearly 5,000 print and online titles and
1,000 trade shows.