As vertical digital networks continue to grow, and continue to connect millions of people with similar interests and opinions from all over the world, corporate leaders and business owners are still trying to determine the best way to make these virtual networks a part of their businesses.
This was the topic of discussion at American Business Media’s event, “B-to-B Meets Social Networking: Talk to the Leaders in Digital Communities,” held Thursday Aug. 8 at the Scholastic headquarters in New York City. About 20 media professionals turned out for the event.
The event’s panel was made up of Sean Brooks, TechTargets’s vice president of social networking; Dora Chomiak, senior director of e-business and digital media at McGraw-Hill Construction, Information and Media Services; and Matt Preschern, vice president of IBM’s small and medium business, and ecosystem communications. Also on hand was keynote speaker Paul Gillin, author of “The New Influencers.”
“Anyone can get into publishing these days with very little money. For people who have made their living in the publishing industry, that’s scary, but I think there’s a lot of opportunity here,” Gillin said at the event.
During his presentation, Gillin brought up a number of arbitrary incidents that turned into global news stories thanks to exposure on new media platforms such as podcasts and blogs. Before taking questions from the audience, Brooks, Chomiak and Preschern discussed how their companies are utilizing online resources like discussion boards, blogs, user-generated content and reconstructed Web sites.
“We’re all still experimenting,” Brooks said at the event. “We’re trying to determine how to engage our community and how to monetize that.”