ABC Board Outlines Multi-Platform Reporting for Business, Consumer Magazines
The Audit Bureau of Circulations’ board of directors last week endorsed proposals that would give b-to-b and consumer publishers the option of including audience metrics for their multimedia platforms with their publishers’ statements beginning with the June reporting period.
The endorsement was made at the board’s meeting March 7-10 in Pebble Beach , California . Under the proposal, business publishers may report an aggregated figure for qualified circulation, Web site unique users, pass-along recipients and e-newsletter distribution in a sidebar box on the front page their ABC publishers’ statements and audit reports. A prototype of the report is posted on ABC’s Web site.
Consumer magazines may use an optional multimedia publisher’s statement that allows them to detail print circulation and ABCi-audited Web site traffic in a single report. The board asked its buyer and publisher advisory committees to provide detailed recommendations for the board to consider at its July meeting.
In other business, the board:
Modified the premium rules for business publications, allowing publishers to offer free or discounted access to the publication’s Web site without affecting the qualification of current or future subscribers. Business publishers may also offer subscribers access to events or activities not available to non-subscribers. Elected Steven Rossi, executive vice president and chief operating officer, as a newspaper director. He succeeds James Hopson, who retired from vice president of publishing at Lee Enterprises.