Updated: AAM Tweaks Digital Issue Reporting Guidelines
Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries.
Editor's note: The original article on this Alliance for Audited Media rule change contained a series of misconceptions about what classes of digital magazine circulation were actually affected. In the interest of accuracy, we've provided the AAM's original announcement below.
The Alliance for Audited Media (AAM) announced yesterday a trio of new initiatives stemming from the latest meeting of its board of directors — among them, a rule change requiring publishers to prove "unique opens" of those digital magazines whose delivery is sponsored by a third-party company. View the full announcement from the AAM below.
U.S. Digital Sponsored Magazines to Report “Unique Opens” on December 2017 AAM Reports
When the delivery of digital magazine issues are sponsored by third-party companies, magazine publishers may report the copies as “digital sponsored” subscriptions or single-copy sales on AAM reports. The AAM board approved a change that applies to only U.S. magazine publishers, which will require them to prove that the issue was delivered and opened by the consumer, starting with July 2017 issues.
In connection with this change, AAM recently certified ValueMags—a platform that fulfills digital sponsored magazine subscriptions—to ensure the platform tracks “unique opens” in a way that is consistent with industry guidelines and best practices as well as AAM magazine reporting criteria. The certification helps fast-track AAM audits for magazines that use ValueMags to deliver their sponsored issues.