Subadhra Sriram is the publisher and editor of media products of Crain Communications’ Staffing Industry Analysts. She oversees all editorial functions and is responsible for the company’s global media and digital strategy. She also partners with the company’s art, production, marketing, sales, and research teams to publish content that speaks to target audiences as well as develops internal efficiency.
Throughout her tenure, Sriram has proposed several new editorial offerings. One of the first was Staffing Industry Analysts’ guest blog website, The Staffing Stream. She reached out to industry leaders to build a strong base of authors and, five years later, continues to curate the site as it draws 20,000 unique visitors every month. With Staffing Industry Analysts’ Staffing Industry Review magazine, she developed “The Staffing 100,” an annual list of the 100 most influential people in the industry. The list is still going strong six years later. In 2016, Sriram also led the launch of a content marketing program, which contributes more than $100,000 in revenue to the company.
Sriram first joined the company in 2006 as an editor for Contingent Workforce Management magazine and quickly rose the ranks. Prior to that, she had more than 15 years of journalism experience at premier Fortune 500 publishing companies such as former Time Warner outlets, Money magazine, Business 2.0 and Fortune Small Business.