NEW YORK — The 2017 Folio: Show concluded Wednesday after three days of sessions featuring speakers from across the publishing and digital media industry, a state of journalism keynote address, and the the Folio: 100, Folio: 30 Under 30 and Eddie and Ozzie awards presentations.
Wednesday’s programming began with a keynote address entitled “CRO-CMO Q&A: A Bloomberg Media-Hewlett Packard Enterprise Initiative Adds Pizzazz to a Morning Show,” featuring Amy Marks, global head of marketing at Bloomberg Media and Christopher Drago, director of global media at Hewlett Packard Enterprise.
The hour-long discussion focused on the two organizations’ partnership, with an emphasis on how HPE created a “green room” for Bloomberg’s Daybreak show, and how the teams were able to create an identity campaign and digital series utilizing both organizations’ assets.
“HPE launched a new brand and Bloomberg launched a new show,” said Drago. “It was a great time for the two to come together.”
Marks encouraged audience members to really look at their assets at their respective organizations, noting that despite company size, many probably already had assets they could monetize from.
“As long as there’s creativity in the idea, you don’t need a huge budget,” added Drago.
The day continued with various sessions in the content, marketing, sales, events and ad-ops tracks, including a marketing session on how to organize a chaotic database to market more effectively, featuring Gene Bishop, VP of technology at ALM Media, James Capo, CRO at Omeda, and Greg Valero, integrated media sales manager at ASME — the American Society of Mechanical Engineers.
“Data needs to be platform-agnostic,” noted Capo.
The morning also featured a content session on using data to drive real engagement, not drive-by clicks, featuring insights from Nora Barak, engagement editor at New York magazine, Sachin Kamdar, co-founder and CEO of Parse.ly, Julia Ryan, senior audience strategy editor at Time Inc. and Joe Territo, CCO at NewBay Media.
“Everything is getting diversified in terms of content,” said Kamdar.
Ending the day was the 2017 Eddie and Ozzie Awards. Nearly 300 industry professionals attended the awards luncheon, which highlighted accomplishments throughout consumer, B2B, regional and association magazines in the past year.
Baltimore Magazine won the award for Top Editorial Team of 2017, while AARP’s editor-in-chief Bob Love won the Top Editor of 2017 award.
Additionally, the Ozzie Awards for Top Designer and Design Team of the Year went to Ink Global’s Jamie Trendall and Time Out North America, respectively.