The 2017 Folio: 30 Under 30
Director of Production, Branded Content, New York MediaAydah Albaba is director of production, branded content at New York Media, where she has been essential in the organization’s growth across a multitude of categories.
Since her start at New York Media over two years ago as project manager, Aydah Albaba has been integral in the organization’s brand marketing growth across its luxury beauty, fashion, tech, entertainment, spirits and experiential categories. In her current role, she’s had responsibilities ranging from producing a video series on liquid nitrogen experiments for Guinness beer to developing friendships with stylists and models throughout the country.
Albaba’s responsibilities in her position change almost daily, ranging from investing in production, facilitating on-set direction, forming content strategy, negotiating budgets, etc. With 30 million monthly visitors across seven websites, Albaba has already been successful in forming new and innovative ideas for New York Media and its brands.
Senior PR Manager, Bonnier Corporation
Currently the senior PR manager for the Bonnier Lifestyle Group, Battles is crucial in gaining publicity and recognition for the brands she oversees, such as Popular Science, Field & Stream and Outdoor Life, while making sure to place editors and other staffers in the spotlight. As senior PR manager, she plays a large role in booking editors on major national outlets, helping the company’s brands and content gain exposure, all while demonstrating a thoughtful understanding of the impactful issues pertaining to the specific (and wide-ranging) publications.
Battles originally began her career in television, working as a page for CBS, but has quickly rose to senior PR manager at Bonnier, where she has worked for several years.
Director of Product Management, QuestexJeremiah Bautcan is the director of product management at Questex, where he is essential in helping the b2b company with digital media product initiatives.
Bautcan is the director of product management at Questex, where he has worked for the past five years. Since he joined the company, he has been essential in leading digital media product initiatives, as well as directing the cross-functional team in native advertising, sponsored content, and social media products for B2B-focused websites. As a leader at the B2B organization, he has been integral in collaborating with the Questex team in launching digital media products.
Prior to joining the organization in 2012, Bautcan worked as the director of marketing at Ataway Exchange.
Picture Editor & Multimedia Producer, The Players’ TribuneAs picture editor and multimedia producer at The Players Tribune, Baucom works to create new ways to help athletes share their stories through visual storytelling.
As picture editor and multimedia producer at The Players’ Tribune, Baucom is instrumental in finding new ways to help athletes share their stories through photography, audio, and new advancing technology. In her role, she collaborates with not only editors and colleagues, but also the athletes she’s featuring as well.
Three years ago, while working as a photo project editor for Major League Baseball, Taylor placed 39th in the TIME Top 100 Photos of 2014.
Director of Sales, Industry DiveAs director of sales, Imogen Bradbury has been a vital member of the Industry Dive team for the past four years, developing and closing deals, pitching marketing campaigns, driving business and more.
Imogen Bradbury has been working at Industry Dive, a leading b2b organization, for a little over four years. She joined the company as a marketing programs associate, rising to marketing programs manager where developed and closed deals, designed and pitched marketing campaigns, drove business from new and existing company account bases, collaborated with her team in the development of new marketing products, and more. Earlier this year, she was promoted to director of sales.
Prior to joining Industry Dive, Bradbury worked as a strategy intern at Publicis.
Fashion Features Editor, GlamourLauren Chan is the fashion features editor at Glamour, where she has been integral in covering womenswear, accessories, and the plus-size fashion beat, as well in securing the company’s partnership with major retailer Lane Bryant.
Chan joined the Glamour team over two years ago as associate fashion writer, where she quickly rose to fashion features editor. As a writing professional for just six years, Chan already has an impressive portfolio of internships and freelance writing under her belt, with pieces in New York Times’ T Magazine, Interview, and The Globe and Mail. At Condé Nast, she was an integral team member in securing the company’s partnership with Lane Bryant.
As motivated as she is talented, Chan has emerged as a champion of positivity, incorporating and sharing her own experiences as a plus-size model prior to her career in journalism, and inspiring the next wave of magazine-media talent.
Executive Director of Branded Content, The Foundry (Time Inc.)Suzanne Di Iorio is helping craft content and lead strategy at one of the fastest growing arms of the legacy magazine publishing company.
After spending a little less than two years at Condé Nast, Suzanne Di Iorio jumped to Time Inc., where she quickly found a home at The Foundry, the company’s upstart Brooklyn-based creative studio.
“Suzanne is one of the most impressive team members that I have ever worked with,” gushed Adam Ochman, The Foundry’s VP of content and strategy. “I have worked with Suzanne for years and there is no better employee/team member out there. Her thoughtfulness to the business and her team is unparalleled…she is an all around amazing asset for any company and team.”
Chief Operating Officer & General Counsel, Abrams MediaAndrew Eisbrouch is the chief operating officer at Abrams Media, where he is a critical member of the team, focusing on partnerships.
Founded in 2009, Abrams Media is home to an impressive portfolio of digital brands, including Mediaite, The Mary Sue, RunwayRiot, and LawNewz.com. Eisbrouch joined the Abrams Media team over two years ago, where he rapidly rose from VP of business development to chief operating officer, where he focuses on partnerships.
Andrew’s accomplishments include helping to launch Mediaite’s first-ever live Election Day broadcast, the largest live audience in the website’s history, and implementing a premium subscription offering on The Mary Sue.
Social Media Manager, GlamourAlyssa Fiorentino is the social media manager at Glamour, where she is an expert on social traffic and driving growth, formerly leading Hearst’s Delish Facebook page to over 10 million likes, a record for the company.
Earlier this year, Fiorentino took her talents to Condé Nast after being named social media manager at Glamour, where she oversees and helps manage the brand’s social platforms. Formerly, she worked as the social media manager of Hearst’s Delish, where under her leadership, she helped lead the brand’s Facebook page to over 10 million likes, a number that has since grown to almost 14 million, Hearst Digital Media’s most-liked page.
Through collaboration with her colleagues, Fiorentino works in the digital media space to ensure that her brands are gaining traffic on all social platforms. Prior to joining Glamour and previously Delish, Fiorentino served as social media editor at Woman’s Day Magazine.
Site Director, InStyleA key figure in the digital, editorial and fashion landscape, Ruthie Friedlander is the site director for InStyle.
As site director for InStyle, Friedlander works to expand the brand’s digital community, which reaches about 10 million users across all platforms, with video and online content. In her position, she also manages all online, mobile, social and video editorial content for InStyle.com.
Friedlander’s skills and abilities have formed her into a key figure in the digital, editorial and fashion landscape. Prior to her start at the Time Inc. brand, Friedlander served as the creative team lead at The Wall Group, and was formerly deputy editor of Elle.com, senior digital manager at The Row, and social media coordinator at Chanel.
Senior Social Media Specialist, Bonnier CorporationJackie Fry is a vital member of the Bonnier team, where she is constantly helping grow brand platforms, driving social initiatives, and working on key partnerships.
Fry joined Bonnier four years ago as a social media specialist, and was recently promoted to senior social media specialist this summer. In her time with the organization, she been instrumental in leading social media platforms, helping platforms grow through analyzing KPI’s and reporting on social media engagement metrics to help drive social initiatives. Additionally, she has on worked social media marketing campaigns and content plans, advised optimization tactics across editorial/technical teams, worked on brand partnerships, and more.
Snapchat Producer, PopsugarA founding member of POPSUGAR’s Snapchat Team, Sarah Goodwin contributes to developing signature weekly and daily content, and has helped to shape the channel’s creative direction.
Strong both behind and in front of the camera, Sarah has reported for POPSUGAR’s Snapchat channel live from the Academy Awards, Golden Globes, Emmy’s, MTV Movie Awards, and Coachella. Known internally as “the Snapchat whisperer,” Sarah has helped grow the POPSUGAR Snapchat presence to 30MM views.
Spearheading a strategy focused on viewer engagement, Sarah’s Snap stories regularly generate thousands of viewer chats and screenshots, and with her deft touch and smart use of voice and eye for compelling visuals (including video), the platform has also become a favorite medium for POPSUGAR brand partners to reach millions of young women globally.
VP, Digital Content & Audience Development, Trusted Media BrandsKari Hodes is VP, digital content and audience development at Trusted Media Brands, where she is integral in laying the company’s digital foundation and heading audience development strategies.
At Trusted Media Brands, Hodes uses her skills, talent and experience to help the company lay its digital foundation. After starting her current position as VP, digital content and audience development, she has been integral in showing the company’s team powerful tools to help the with its digital presence and audience development, and also collaborates with the company’s VP of product and engineering to enhance reader experience.
Prior to her start at Trusted Media Brands earlier this year, Hodes already had an impressive background in the digital media industry, formerly executive director, audience development and analytics at Time Inc., global head of audience development at Bloomberg Media, and special projects director at Hearst Digital Media.
Content Director, IBMAlex Hopson is the content director for IBM Industry Marketing, and has spent his career working in branded content and integrated marketing, as well as content development for several successful brands.
Alex Hopson recently began his role as the worldwide content director for IBM Industry Marketing. Prior to beginning his new position this summer, Hopson worked as the associate director, branded content and integrated marketing at The Food Innovation Group. During his time there, he headed branded content strategy and content development for the group’s brands, including Bon Appétit and Epicurious, for clients including Pepsi and Chase Sapphire.
Formerly, Hopson worked as a producer at InTheMo, a small video production company and digital agency, and as an integrated marketing manager for Rodale’s Men’s Health.
Editor-in-chief, Pacific StandardSince assuming editorial leadership of Pacific Standard in 2015, Nicholas Jackson has renewed the magazine’s editorial vision.
With limited resources, Jackson has made Pacific Standard a must-read for those interested in working toward forward-looking solutions to social and environmental problems by focusing on private behavior and public policy.
Jackson’s accomplishments include numerous industry accolades, including Pacific Standard’s first National Magazine Award; a complete redesign and improved internal workflow, implementing a platform-agnostic approach to publishing across print and digital, and expanding the print magazine’s frequency from six to eight issues per year.
Senior Financial Analyst, Advertising Specialty InstituteAfter just two years at ASI, Lieb has quickly made himself an integral part of the organization’s show management team.
When Steve Lieb joined ASI’s Financial Planning Group in 2014 as a financial analyst, he immediately proved to be an integral part of the team. A quick learner with a strong work ethic, he integrated himself into the ASI Show management team and was soon managing both the monthly close and acting as a partner on the ASI show forecast and budget process.
Steve continues to prove he can work in a fast- paced environment, leading to process improvements and actionable user-friendly financial analyses.
Senior Program Manager, Informa Marketing ServicesKalinda Livingston’s recipe for success includes high confidence, articulate communication, intuitive strategic thinking, and the ability to juggle a diverse set of stakeholders, deliverables, and personalities simultaneously.
As senior program manager, Kalinda Livingston oversees many complex integrated marketing programs in industries such as Aviation, Natural Products, Agriculture, and IoT, leading a team of three program coordinators to deliver approximately $4M in marketing services program revenue.
“One of the staples for our success is program managers like Kalinda, who combine our deep vertical industry expertise, digital and print platforms, and vast audience reach to deliver compelling B2B marketing programs,” says Brian Reinholz, director of program management.
Design Director, Portland MagazineThrough creative design, Meaghan Maurice not only represents the innovative, creative character of Portland Monthly but that of Portland, ME, itself.
Since taking over design duties at Portland Monthly, Meaghan Maurice has made her presence felt by producing stunning covers and feature designs that captivate both locals and visitors alike.
“Her thoughtful designs and beautiful photos have time and again shown our readers that we are Maine’s city magazine,” says communications manager Olivia Gunn. “Meaghan’s work embodies our goals. Portland Monthly offers an extraordinary perspective that has made it a favorite for readers and lovers of Maine. Meaghan captures that spirit month by month in the pages of Portland Monthly.”
Associate Producer, AtlanticLIVEAt just 26 years old, Kelly McCoy has been an integral driver of The Atlantic’s most consequential and high-level editorial events.
A producer on AtlanticLIVE’s editorial team, Kelly demonstrates an unrivaled ability to digest complicated policy issues and present them in smart, accessible, and interesting ways live on stage, whether it’s demographic shifts in America’s electorate, sexism in Silicon Valley, or homeland security.
In the past year alone, Kelly helped lead the successful launch of two major events, and her editorial vision and insight in the inaugural programs laid the groundwork for them becoming annual affairs.
Director of Content, The Business Times CompanyAfter just two years, Brenna McDermott has quickly ascended to a position of editorial leadership at the Business Times Company.
Brenna McDermott, who has been at The Business Times Company since 2015 and also serves as editor of Columbia Business Times in Columbia, MO, is described by her superiors as a linchpin of the organization.
Despite her relatively short tenure, McDermott has quickly made her presence known at the company, taking on additional responsibilities, helping to hire a new editor and navigate one title through a rebranding, and now overseeing all content development at the company, including all three of its magazines.
“Brenna has performed beautifully in this position both in using her professional skills and also as a people developer,” says Erica Pefferman, company president. “She is widely respected by our community and our staff.”
Director, Content & Programming, Government Executive Media GroupSince joining Government Executive in 2012, Anna Pettyjohn has played an integral role in building out its distinguished events business.
Now, as Director for Content and Programming, Anna is responsible for bringing the big names to the stage and the audience to their seats. Some of the speakers she’s lined up for GEMG events include: then-Secretary of Defense Ash Carter, Sen. Tom Cotton, then-Director of National Intelligence James Clapper, Deputy Secretary of Defense Robert Work, then-Deputy National Security Advisor Ben Rhodes, DNC Chair Tom Perez, and many more.
Last year, Anna’s hard work drew 500 attendees to the fourth annual Defense One Summit. She also helped launch the first-ever Defense One Tech Summit, bringing together tech leaders from military and non-military backgrounds to unveil the future of defense.
Manager, Business Planning and Growth, Atlantic Media StrategiesEric Rosato has advanced the AMS brand through his leadership on its newly formed Business Planning and Growth team and in the development of new products and strategies.
As Manager of Business Planning and Growth, Eric strategically partners with AMS leadership and the broader organization to position AMS at the forefront of an ever-changing digital media landscape.
A forward-looking and creative problem solver, Eric’s leadership on a wide array of key strategic efforts and new products has helped AMS grow exponentially—from 28 employees in 2016 to more than 40 today, and achieving over 30% revenue growth—positioning the company to serve clients tackling the world’s greatest challenges.
Senior Editor, Industry DiveDavide is a rising editorial leader with a strong knack for building and developing digital products.
Originally hired as an intern, Davide is now a Senior Editor in charge of a number of Industry Dive’s most prominent B2B brands, including Retail Dive and Utility Dive. Among his accomplishments are growing audiences for the titles he oversees by more than 65 percent; overseeing the launch of Food Dive: Grocery, a new title; and developing a new onboarding process and training materials for new editorial hires.
“Over my 12 years in digital media, I’ve seen few people with a stronger grasp of editorial content and the strategic trends that shape an industry better than Davide,” said CEO Sean Griffey.
Executive Editor, Digital, PlayboyShane Michael Singh is the senior editor at Playboy and an award-winning journalist, where he writes about sex, politics, and culture, while working to drive traffic to the brand’s site and covering controversial topics.
In his role as senior editor, Singh continues to make strides to stay true to the brand’s original roots, while pushing coverage to be at times uncomfortable and potentially controversial, but resonant for readers.
Singh’s lead feature in the magazine’s March 2016 won him a Folio: Eddie Award for Best Article in a Men’s Magazine. He has worked at Playboy for six years, and was formerly associate editor.
Senior Video Producer, Men’s HealthMichael Sneeden has helped Men’s Health increase its number of published videos, raise monthly views across all video platforms, and grow on-site views.
Michael Sneeden is the senior video producer of Men’s Health, where he oversees editorial and co-branded video content and production, and manages workflow through its production stages. In his time with the brand, he has helped increase publish count from 40 videos per month to over 90, raise views to 70 million per month across all video platforms, and grow on-site video views by 174 percent, reaching 9.5 million in February 2017, up from 3.5 million the year prior.
Sneeden has worked at Men’s Health for several years, formerly as video producer.
Senior Director of Advertising Partnerships, The AtlanticAs the former executive director, fashion and luxury at Condé Nast, Peter St. John has been a crucial player in recent brand partnerships and marketing opportunities.
Peter St. John works as executive director, fashion and luxury at Condé Nast, where he helps brands tell stories through various platforms in innovative, new ways. Since he joined the company over a year ago, St. John has been integral in Condé Nast Traveler’s recent partnership with Louis Vuitton, a huge deal for the brand.
Additionally, he has added the beverage and spirit categories to his portfolio, working on marketing opportunities in those departments. St. John joined Condé Nast from The New York Times, where he previously served as an account executive.
Director, Integrated Marketing, The Players’ TribuneTyler Stewart is the director of integrated marketing at The Players’ Tribune, joining the team with extensive experience and success in brand partnerships.
Stewart serves as director, integrated marketing at The Players’ Tribune, where he works to enhance brand experience. Stewart joined a growing team at The Players’ Tribune early this year from GQ, where he was formerly the associate director of integrated marketing.
During his time with the title, he led some of the publication’s biggest partnership initiatives, including collaborations with Gap and Bloomingdale’s, while also conceiving new ideas, programs and video content with brand partners.
Associate Editor, APICSDespite being the youngest member of her team, Jennifer Storelli continues to make meaningful contributions to APICS magazine.
Jennifer Storelli led a team of her peers and superiors in redesigning APICS magazine’s website. She was an integral player in design discussions, managed the content migration process and worked closely with the IT team. Since then, she has managed all content updates to the website, including a soft revamp to align content with a newly introduced editing style. As a result of her leadership and hard work, the number of unique pageviews for the APICS magazine website more than doubled from the last quarter of 2016 to the first quarter of 2017 and continues to climb.
In the past year, Storelli has also contributed four feature stories to the magazine — two of which were cover stories.
Senior Editor, CurbedAsad Syrkett is the senior editor at Curbed, where he is instrumental in leading the brand’s efforts to spotlight voices of architectural design while also contributing a podcast and video series.
As senior editor at Curbed, Vox Media’s design outlet, Syrkett has been crucial in leading the brand, spotlighting voices of architectural design, including a diverse-cross section of U.S. homeowners, LGBT families, families of color, and single parents.
Aside from being an instrumental leader for the Curbed team, he has co-hosted two seasons of the Curbed Appeal podcast, interviewing impactful figures in the design world, and also released the “On Race & Architecture” series with his colleague Tanay Warerkar, which highlighted high-profile architects of color about race in the profession.
Director, Global Pricing & Yield Management, Bloomberg MediaAt Bloomberg Media, Tony Talal he leads a global pricing and inventory group across all media platforms and analyzes digital reporting, inventory infrastructures, pricing/demand and more.
Talal is director, global pricing and yield management at Bloomberg Media, where he brings years of digital expertise to his role. In his position, he leads a global pricing and inventory group across all media platforms.
Talal believes that, in a difficult media environment, trust will continue to be the differentiating factor for outlets that survive and thrive, telling Folio: sister title min in March, “Those who stayed true to their core values and produced news with integrity had the winning strategy. Aside from Facebook and Google getting their fair share, advertisers are and will continue to reward publishers like Bloomberg.”