After more than a decade in the public relations industry, Lindsey Green joined Bustle in 2015, becoming the website’s vice president of corporate communications and its first-ever in-house publicist. Under Green’s guidance, Bustle has enjoyed increased exposure and widespread industry recognition. To really understand the gravity of Green’s impact, consider the following: in 2015, the company had fewer than 20 editorial mentions per month; in January 2017, Bustle was mentioned in the media more than 200 times. Now, Bustle editors are regular voices on the airwaves, earning guest invitations to outlets such as CNBC and FOX Business.
Why is Green so effective as a publicist? She’s also a journalist. Her work has appeared in Forbes, Deadspin, and New York Magazine, to name a few. Her knack for storytelling crosses into public relations with great results. In 2014, Marie Claire included Green in its “New Guard” list of the 47 most connected women in the United States. Business Insider named her one of the top 50 public relations professionals in 2015. And Muckrack, a community of journalists, recognized her as one of the top five in her field in 2011.
Prior to Bustle, Green founded Ti14th Communications, a public relations firm that focused on emerging technology startups such as Medium, Of a Kind, HowAboutWe and Circa.