In a sense, Ursula Morgan is an artist who just happens to have a serious knack for business. In 2014, she became the CEO of Creativebug, a crafting website with more than 1,000 instruction videos. Within her first 12 months, she grew subscriptions by 533 percent and a further 75 percent in 2016.
Morgan’s vast experience in the media industry turned Creativebug into a thriving business. In addition to growing the site’s audience, she reduced costs by 40 percent, brought on two of the largest craft retailers in the country—Michaels Stores and Jo-Ann Stores—as partners; launched a platform with Amazon; and increased YouTube views from 1 million to 4.2 million in a 12-month period.
Long before joining Creativebug, Morgan was an art editor for London magazine publishers The National Magazine Company, and Haymarket Publishing. From there, she went to Future Publishing, which was the UK’s third largest publishing house at the time. She stayed there for 16 years, overseeing a variety of print and digital media properties. Eventually, she worked her way up to vice president of Future Media’s United States operations. One of her favorite projects was back in 2005, when she spearheaded the launch of Simply Knitting Magazine.