It may still be summer, but the Folio: Show is fast approaching. On Nov. 1 and 2 at the Hilton Midtown New York, the Folio: Show will bring together content creators and partners in a one of a kind collaborative environment, designed to inspire and challenge participants across all facets of the magazine industry.
We sat down with Folio: vice president Tony Silber to find out what’s good, what’s new, and what's to be expected at the magazine media industry’s largest conference of the year. (Did someone say "fun run?")
Folio: What makes this year's Folio: Show a can’t-miss industry event?
Tony Silber: The Folio: Show’s size makes it uniquely valuable to visitors and exhibitors alike. It’s the only event where professionals come together from across the various sectors to compare notes and share what’s working. We all tend to get wrapped up in our own businesses, so the ability to experience a diversity of ideas and implementation strategies from so many perspectives is hugely important.
Similarly, the number of suppliers is larger than any other event and it’s an amazing networking opportunity. This show has an ideal mix of social and educational content that ensures all participants have fun, build strategic relationships, and share insight.
Folio: Who should attend the Folio: Show?
Silber: Anyone in magazine-based media, including online-only media brands. Anyone looking for the great ideas that will change their business. All media companies have a core dynamic — a cross-disciplinary collaboration in all strategic decisions. The Folio: Show is built on that dynamic, knowing that marketers, editors, salespeople, production and ops teams, digital specialists, senior management and more work together, the one affecting the work of all the others.
Folio: What’s new on the program?
Silber: The Folio: Show program is built each year from the ground up. Our session planning and faculty selection is informed by the critical issues of the year, and looking out into the future.
This year, we have more than 40 sessions across four main tracks and three workshops, plus special forums. There’s a new track focused on events, and one focused on production and ad ops. There are forums on sales, audience, M&A, and attracting talent. We’ve brought back a co-located CEO Summit, and we’ve added a second co-located event, a Content Marketing Summit with an additional eight sessions focused on this fast-changing area of growth for media companies.
Folio: Why devote new tracks to events and ad ops?
Silber: Events are a growth area for virtually every magazine-media company, promising new sources of revenue and increased audience engagement. Ad ops covers the increasingly sophisticated skills involved in the management of digital advertising, but also, naturally, covers print advertising as well. Maintaining efficiency and rational processes in this area has proven to be a challenge for media companies.
Folio: What can we expect from the Content Marketing Summit?
Silber: We’ll have the smartest practitioners in the industry talking about all facets of content marketing, from native advertising and video to blogs and other formats.
The Summit will address selling, staffing, customer service, and social media. You’ll hear about the role of data and the required technologies, and you’ll have the benefit of a faculty from some of the best-known content marketing companies in media.
Folio: What kinds of networking opportunities will be provided?
Silber: Our networking experiences are the real deal. We hope that they provide opportunities for our attendees to build relationships that they’ll keep and cherish throughout their career. As an avid runner, I’m most looking forward to our "Run 10 Feed 10" run. It’s being led by the editors at Women’s Health. We’ll being taking a morning run (or stroll) through Central Park. Plus, for each participant, 10 meals will be donated to feed the hungry in our local community. We’re sure to have a great group — I’ve even heard a rumor that Men’s Health’s Ronan Gardiner has already pledged his participation.
We’ll also have on-site receptions for awards like the Folio: 100, off-site dinners, informal meet-ups and mixers, and our Passport contest featuring big-money prizes.
Folio: Which session are you most excited about?
Silber: The keynote session on Virtual Reality with Dan O’Brien from HTC is sure to be a highlight. We’ll get a deep-dive into VR and how it’s on the verge of totally transforming media.