The 2016 Folio: 100 — Director-Level Doers
Recognizing the most forward-thinking and innovative leaders in magazine media.
IN JUST THREE YEARS, RICH LUNA HAS DEVELOPED THE MEETING PROFESSIONAL INTO A MEMBERSHIP MAGAZINE WORTH ADMIRING.
Luna heads up The Meeting Professional, a membership-based magazine that’s won all kinds of awards since being reintroduced by Meeting Professionals International (MPI) three years ago, including an ASBPE Top 10 Magazine of the Year in 2015.
It’s no surprise, given the monthly magazine’s smart design and audience-focused content. Luna goes above and beyond to deliver stories addressing modern-day meeting and event industry issues that matter to readers in a sleek, consumer-style magazine.
In addition to the magazine, Luna is responsible for MPI’s content and messaging strategy across all of its publishing channels, including email newsletters, the website, and social media. Luna’s work ethic, management skills, and dedication to his peers are unanimously praised by those he’s worked with through his many years in the publishing industry.
Executive VP & Group Publisher, Harvard Business Review
IN 10 YEARS AT HARVARD BUSINESS REVIEW, JOSH MACHT HAS DRIVEN RECORD GROWTH ACROSS PLATFORMS.
As the commercial leader of the Harvard Business Review Group, which includes the magazine, HBR.org, and HBR Press, Macht has been a driving force behind HBR’s transformation from academic journal to modern media brand.
When Macht arrived at HBR from Time in 2006, HBR. org only offered online versions of magazine articles for subscribers. Under his leadership, the brand now reaches 5.8 million monthly unique visitors – a 19 percent year-over-year increase since 2015 — and over 9 million social followers with articles, podcasts, videos, and other tools to help readers work and manage more effectively.
At the same time, the magazine has reached a record high paid circulation of 286,103 — a 21 percent increase since 2010. On the ad sales front, Macht has introduced large-scale program opportunities that include Insight Centers; an independent sponsored research unit; and a thriving webinar business.
AS EDITOR-IN-CHIEF, ANNE FULENWIDER CONTINUES TO BOOST MARIE CLAIRE IN BOTH STATURE AND READERSHIP.
Fulenwider, editor-in-chief of the U.S. edition of Marie Claire since 2012, oversees all content for the brand’s print magazine, website, tablet editions and brand extensions, including Marie Claire @Work and the brand’s partnership with Lifetime Television’s “Project Runway” series.
Fulenwider conceived and executed Marie Claire’s first ever Power Trip, an unprecedented all-female event where 100 of the most powerful East Coast women flew to meet 100 of the West Coast’s most powerful women. The event was a tremendous success, garnered over 400 million press impressions, and was attended by top female CEOs, presidents, founders, innovators, and influencers. Everyone involved in the trip was female, down to the flight crew and chefs at a dinner held at Willams-Sonoma.
On top of Marie Claire’s growing social and digital audience, Fulenwider has guided the monthly print magazine to its highest readership levels in history, reaching a rate base of 1 million for the first time in 2015.
AS TIME INC. PIVOTS TOWARD DIGITAL MEDIA, WILL LEE IS A RISING STAR.
Before his promotion this summer to head up digital content for Time Inc.’s entire sports and entertainment group, Lee led People.com to a record 51 million unique views in January 2016.
During his two-year tenure at Time Inc., Lee has certainly made his mark. Since the TMZ and The Hollywood Reporter veteran became digital editorial director for People.com and EW.com in October 2014, traffic has exploded. As noted, when the People Digital Group hit a record 51 million unique visitors in January, and the People/Entertainment Weekly Network was the leader in the entertainment news category for the 10th consecutive month.
It’s Lee’s thoughtful approach to engagement that led People.com’s digital, mobile, and video audiences to rival that of its print counterpart in size — the brand ranks among the top six magazines in all four categories, according to the latest MPA report. As Time Inc. continues to focus on further expanding its digital presence, Lee is a director to watch.