The 2016 Folio: 100 — Director-Level Doers
Recognizing the most forward-thinking and innovative leaders in magazine media.
BUSINESS MEDIA FIRM ALM IS TAKING THE BRAND-INTEGRATION MOVEMENT HEAD ON, WITH GEORGE HAJ LEADING THE WAY.
Haj is leading the latest in periodic efforts by various media companies to detach editors from individual brands and make them topic-oriented writers across multiple brands.
Under Haj’s purview, business media and events firm ALM has undergone a comprehensive reimagining of its editorial structure, aimed at shifting the company from a large bucket of related but independent brands to a cohesive, integrated news organization serving the legal, financial, real estate, and insurance sectors.
It’s an ambitious effort, considering ALM’s scale — 170 reporters and editors populating brands and verticals like The American Lawyer or Credit Union Times — but ALM’s leap of faith to adapt to the changing consumption patterns of its audience is commendable not just for its scope, but for the fact that it occurred without layoffs. In a time when reorganization’s often carry a sense of dread in the media industry, Haj’s thoughtful approach — and ALM’s commitment to its audiences and employees, alike — are worthy of recognition.
A PUBLISHER FOR THE DIGITAL ERA, FEW UNDERSTAND THE MODERN MEDIA BUSINESS BETTER THAN VOX’S MELISSA BELL.
Vox’s Bell says she likes to write and likes to read and likes to think about how the Internet can make both of those activities all the better.
After leaving The Washington Post in 2014 to co-found Vox.com with Ezra Klein, Bell helped grow the site into a digital juggernaut that now reaches 21 million unique monthly visitors. Acclaimed by her colleagues as extremely talented in a multitude of different areas, Bell is now responsible for overseeing Vox Media’s transition from startup to established media brand.
Truly a publisher for the online era, there are few who understand the modern dynamics of brand building and digital media consumption better than Bell.
ANNIE FOX IS DRIVING CONSIDERABLE DIGITAL GROWTH AT GLAMOUR.
After being named Senior Executive Digital Director of Glamour in February, Fox led Glamour.com to its second biggest month ever in April, growing the brand’s multi-platform audience by nearly 27 percent.
In her newly created role at Glamour, Fox is in charge of the strategic growth of Glamour’s digital properties — including its website and social platforms — and is responsible for aggressive mobile development. A skilled editor and digital game-changer, Fox is shepherding Glamour toward a bright future for a top-tier legacy brand.
UNDER MIKE HOFMAN’S WATCH, GQ HAS REINVENTED ITS DIGITAL PRESENCE.
Hofman helped reverse declining homepage traffic and changed the mobile homepage design for GQ, the men’s lifestyle brand that reaches a cross-platform audience of over 14 million people each month.
Since jumping over to GQ from fellow Condé Nast brand Glamour in late 2014, Hofman has revamped the brand’s digital and social media presence, showing a unique ability to balance high quality editorial with a strong sense of what readers engage with on the web. A renewed focus on video saw GQ’s monthly unique viewers surge to over 1.6 million in July 2016, according to the MPA.
Under Hofman, overall traffic to GQ.com is up 82 percent in the past year, and perhaps most astoundingly, homepage traffic is up as much as 20 percent thanks to a mobile-first design, dramatically reduced load times, and increased content output. If the homepage is dead, Hofman hasn’t received the memo.
A LONGTIME EXPERT DESIGN DIRECTOR, DW PINE IS REACHING NEW HEIGHTS AT TIME.
Pine is the Design Director at Time, where he is in charge of the cover design and look of one of the world’s most recognizable magazines. He manages Time’s annual Person of the Year, the Time 100 cover packages, and supervises the design of each weekly issue.
In his current role, Pine has overseen the design of several of the most compelling covers of the year. From a melting caricature of Donald Trump to a list of the victims of the Orlando night club shooting against a black background, Pine’s covers expertly toe the intersection of minimalism and impact — images that address complex issues in a simple but effective package. In 2013, Pine and Time were honored with the National Magazine Award for Design.