Ziff Davis Puts DigitalLife Expo on the Block
Source: Publisher in sale talks for cancelled tech event.
Ziff Davis Media has put its
DigitalLife Expo—the annual trade show it
cancelled this year due to poor economic conditions—on the block, FOLIO:
According to a knowledgeable
source, Ziff Davis is in negotiations for the sale of the technology event.
Other details, such as how many groups are interested and how much the event might
fetch, remained unclear.
Paul O’Reilly, vice president of
Ziff’s event marketing group, declined to comment on the sale other than to say
that the company is "looking at all its options for bringing the DigitalLife
brand bigger and stronger in 2009."
Ziff Davis recently cancelled the
2008 event, citing poor economic conditions. "We couldn’t get the event
to the size and scale of previous years," O’Reilly told FOLIO: last week. "We
just weren’t confident that we could do the brand justice."
Expo launched in 2004 and attracted 24,000 attendees. In 2006, according to
O’Reilly, the event had grown to 50,000 attendees.
The event had been produced in partnership with Ziff’s PC
Ziff Davis Media, which also publishes Electronic Gaming
magazine and ExtremeTech.com, filed
for bankruptcy protection in March as part of a debt restructuring plan. In
June, the publisher announced that a New
York court confirmed
its reorganization plan, and that it expected to emerge from bankruptcy
protection this summer.