Ziff Davis, Microsoft Sign Partnership Deal
Ziff Davis has partnered with Microsoft for a new initiative that will re-brand Ziff’s Computer Gaming World magazine to Games for Windows: The Official Magazine. The new title will have a companion Web site on the 1UP Network, an interactive Ziff gaming platform site.
The deal is one of many being made between publishing and technology companies in an effort to expand their respective brands. At a day-long American Business Media conference in June, Joanne Bradford, vice president and chief media revenue officer for MSN Microsoft Corp., encouraged business media companies to view Microsoft as a partner and not a competitor.
Former staffers working for Computer Gaming World will transfer to the new title, which will launch in November. Microsoft plans on aiding in the promotion of the magazine, expanding sales through software retailers. Microsoft’s Web site, GamesforWindows.com, will also link to the 1UP Network.
The collaboration with Ziff is part of Microsoft’s efforts to build the Games for Windows brand: The magazine will share the same "Games for Windows" trademark that will appear on game packaging and in retail stores beginning this fall.
The announcement comes on the heels of the content partnership deal Ziff made with Disney’s ESPN in May. This fall, ESPN will introduce a co-branded section of ESPN.com called ESPN Video Games Channel. The section of the Web site will bring sports video game focused content to sports fans visiting the site.