Wonderlust, Bob Guccione Jr.’s Bid to Shake Up Travel Media, Goes Live
"I think we will piss off some sacred cows in the industry."
Bob Guccione, Jr. is on the press circuit promoting his new travel site, Wonderlust (WonderlustTravel.com), which went live early Tuesday morning.
The latest venture for the founder of Spin and Gear magazines, Guccione originally revealed plans for Wonderlust about a year ago, billing it as a disruptor in a stagnant travel media space he described, at the time, as too-often “a generic rehash of conventional opinion and experiences.”
Bullish prognostications aside, Wonderlust‘s launch comes with a wealth of features, including a contributed article from Mario Batali, destination guides to Paris, Copenhagen, and Cuba, at least one sponsored post by American Express, and a list of the best private islands to rent for anyone with about $20,000 to burn — aspirational indeed.
Guccione claims no desire to disrespect what he calls the “Big Travel Publications,” although his tendency to name-check Condé Nast Traveler and Time Inc.’s Travel + Leisure in interviews provides some insight into his targeted competition in the travel space.
“Anytime you have a stagnant medium, there’s a real opportunity for someone to come in and disrupt that with a wider spectrum of journalism and reporting, and it’s definitely an undefended market,” Guccione told The Daily Beast on Monday. “There’s no sentry at the gate.”
Reps for both Condé Nast and Time Inc. felt it was better not to comment.