Wimbledon a Boon for Tennis.com
Magazine site sees traffic surge during men’s final.
Grass courts. Tennis whites. Big ratings.
I’m writing about Wimbledon, of course.
While NBC saw the marathon men’s final between Roger Federer and Andy Roddick draw the contest’s biggest TV ratings since 2000, other media outlets capitalized on the frenzy, too.
Tennis magazine’s Web site Tennis.com, for instance, saw 104,022 unique visitors and 994,250 page views during the four hour and 16 minute match. That’s up almost 25 percent and 55 percent from the epic Federer vs. Rafael Nadal final last year, the magazine said.
Over the two weeks Wimbledon took place, Tennis.com saw the number of unique visitors increase 25 percent and page views jump 34 percent over last year. Tennis.com editor James Martin attributed the surge to the “quality and quantity of our reporting. Amid our competitors, we’re the first to post on breaking news and big match results.”
Tennis.com better bulk up on bandwidth if Federer goes for his sixth straight U.S. Open championship this fall.