Whitepapers

Innovative Idea for Monetizing Your Publishing Assets

As the media business reinvents itself to adjust to new trends in media consumption, publishers must consider fresh ideas and best practices for generating revenue in order to succeed in the new digital environment.

Seven Things You Should Know About Digital Publishing

Read this new digital publishing whitepaper and learn how digital collateral will allow you to lower costs, lessen print waste, and increase revenue.

Media Websites: Improving Your Readers’ Experience To Improve Your Bottom Line

The biggest challenge for online media is delivering a distinctive site. You need compelling content, an engaging user experience AND quick, innovative launches to keep your site dynamic. The challenge is exacerbated by competing sites, the ease of reader switching, and the need to reduce operations costs. Today a new generation of technologies can accelerate the development of information-rich content. This white paper, sponsored by Attivio, explains how you can deliver a compelling media website using a new breed of technologies that let you incorporate experiences that readers want, offering multimedia, personalization, community, user-generated content, and more.

Building A Timeline For Marketing Success – It’s all about the plan

Whether launching a special calendar, an event, a new magazine section or online presence , it’s near impossible to be effective without knowing what to say, when to say it, and whom to say it to. A well developed and executed marketing timeline is the key to success in today’s market, where publishers need to do more with fewer resources and deliver bigger results.

Content Trendwatch - Blueprint for Reprint Success

You can add significant dollars to your business on both the top line and bottom lines, without major investment and without adding a lot of staff. Depending on the scale of your overall business, that top-line bump can run into the millions. We’re talking about the high-profit margin of reprints, which in some cases can be as much as 65 percent profit. A committed and creative approach to repurposing content through reprint sales can add to your revenue while simultaneously expanding the reach of your brand.

Six Things You Should Know About e-Publishing

Since the days of Gutenberg, mass distribution of the written word has been used to inform, educate, entertain, and enlighten the world. With the advent of technology, a new dimension has emerged in the form of E-publishing. Zmags - the global leader in simplified e-publishing solutions, examines the concept of e-publishing and virtual publications and discusses the seven key steps to remember as you implement this new medium to reach, track, expand and retain your audience.

Digital Consumer Engagement Ten Ways to Target Adoption and Response

Over the past eight years, Zinio has been capturing data and tracking trends regarding the influential tactics required to woo a digital consumer. The Zinio data has provided insights and details regarding engagement levels, attention to advertisements, and even those sections in which readers are more likely to zoom while reading a publication. We have identified 10 key areas required to drive continued growth and adoption of digital publications, in a way that allows and encourages publishers to reduce costs while simultaneously increasing consumer engagement.

Two Ways to Immediately Lift Response and Profitability

Today’s direct marketer is battered with challenges from every side. Costs are climbing faster than they have in the past 25 years, the economy is contracting, and spending by both business and consumers is down. Compound this with the ever increasing complexities of the new multichannel world we live in and it is no wonder many companies are struggling to grow. Here are two ways to change that.