10 CEOs Lay Out Their Priorities for the Final Four Months of 2015
'We believe that eventually our data business will be bigger than our media business.'
In a media world moving as fast as it is right now, you can learn a lot just knowing what your peers and competitors are doing, and—depending on your position—what your boss expects. In the second of a regular Folio: series, we asked folks from around the industry to tell us, in their own words, where they’re headed between now and January.
CEO, Sovereign/Homestead Magazine Publishing
Sovereign/Homestead is an enthusiast media company with widely disparate brands serving a variety of markets, from log homes to history and sci fi, and anime and manga. Our overriding goal across is to shore up traditional magazine revenue streams, while looking for growth in brand extensions, one shots, portal websites and digital media.
We’re using individual store-by-store draw and sales data to more intelligently manage the newsstand distribution chain, which is still an important channel for us. We’re also purchasing carefully targeted retailer promotional programs in our best-selling chains, to shore up that distribution.
Our top priority through the end of the year is to grow the subscription communities for each of our portal websites, and the daily free newsletters associated with those websites, through SEO, social media, and enhanced content. These communities represent huge growth opportunities for enthusiast media, both print and digital. While growth targets for our subscriber communities are different (our WarfareHistoryNetwork.com portal, for instance, is only a year old, while OtakuUSAMagazine.com has been around for several years), we are looking at online incentives and giveaways to “throw gas on the flames” and drastically increase these subscriber communities by year’s end.