What is a Magazine?
Publishing consultant offers six properties—all platform neutral.
At the Independent Magazine Advisory Group’s sixth annual meeting in Boulder, Colorado this week, Bob Sacks, president of Precision Media Group, offered six key properties for what a magazine is.
Tellingly, his were platform-neutral:
1. It’s metered. It’s paginated. It has a beginning, middle and end.
2. It’s edited, or curated.
3. It’s designed.
4. It’s date-stamped.
5. It’s permanent. Once created, it can’t be changed.
6. It’s periodic. It has a calendar or rhythm. It has a series of issues.
[EDITOR’S NOTE: The original dek in this story included the phrase "none ink-on-paper"; while not technically incorrect, "platform-neutral" is closer to what Mr. Sacks’ was describing here.]