Weekly Reader Redesigns, Refocuses, to Keep Up with Internet Savvy Students
Virtually every public school student in America comes across a copy of Weekly Reader during their elementary school experience. Tackling subjects like terrorist attacks, tsunamis and the Mideast crisis, the education magazine, which has been a classroom staple since its debut in 1928, has finally caught up with the times, unveiling a new name, a new design and a new Web site based on up-to-the-minute news.
Weekly Reader editions for students in grades three through six will now be titled WR NEWS, while the re-designed younger editions for age group Pre-K through second grade will continue under the Weekly Reader title. WR NEWS is being distributed in classrooms while the new editions of Weekly Reader are set to debut in January. "We need to be careful in retouching a classic brand like The Weekly Reader," senior VP for editorial Ira Wolfman said in a statement. "At the same time, we felt it was crucial that we take a new look at how we present the information to today’s students."
The most significant change to the weekly magazine is perhaps the addition of Instant Electronic NewsBreaks–a new tool offered to subscribing teachers that will supply them with fully-developed lesson plans and other educational materials regarding breaking news headlines, via e-mail, within 24 hours of the event.
General layout changes like the addition of more maps, charts, diagrams and other infographics have been made to all nine editions in addition to a completely redesigned Web site.
"The new features, designs and online materials due out this month are our response to the increasingly electronic world that students and teachers live in," says Wolfman.