Upcoming Webinars from FOLIO
Custom content development is a perennial and critical source of revenue for publishers. Whatâ€™s now more commonly referred to as 'marketing services,' selling an array of cross-platform branding opportunities to marketers is not just a value add, itâ€™s a necessity. Join us for this webinar as we examine successful case studies that dissect integrated marketing packages-from concept to execution to deliverables.
Thursday, June 14, 2012 - 2:00pm
Digital magazine models are transitioning out of the experimental phase and specific business models are gaining traction. Publishers have a better handle on who their app audience is, how they engage with the brands and how they're responding to pricing and marketing, paving the way for long-term strategies around app development and distribution. But there are still very different paths a publisher can take. Join us for this webinar to dissect the key models that show real staying power.
Wednesday, May 23, 2012 - 2:00pm
Nxtbook Media is introducing two game-changing technologies to the digital edition industry over the next six months. Weâ€™ll discuss how these offerings will deliver more readers and more engagement for your publication. And youâ€™ll be part of the development process!
Wednesday, May 9, 2012 - 2:00pm
RR Donnelley's Press+ has helped over 325 publishers, including newspapers, magazines, websites, trade publications, and newsletters launch metered paid models on their digital products. Learn how these publishers are generating new revenue from digital subscribers, and how not a single publisher has lost display ad revenue from launching with this method.
Thursday, May 3, 2012 - 2:00pm
Today, traditional and online publishers want to leverage their content to create highly engaging and well monetizing mobile apps. The question is whatâ€™s the best way to approach the challenge that takes advantage of recent advances in mobile publishing and cloud-based technologies--particularly for the tablet? Join us to learn!
Wednesday, May 2, 2012 - 2:00pm