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Upcoming Webinars from FOLIO

Recent Webinars

Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention

Audience development is the most critical component to publishing success today. Learn essential tactics that will boost your audience engagement and foster growth and retention.
Tuesday, November 13, 2012 - 2:00pm
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Digital Marketplaces: Strategies to Consolidate and Leverage Newsstand Data

The realities of today’s expanding digital sales environment require publishers to spend countless hours manually collecting, manipulating, consolidating and analyzing non-standard data files from third party vendors. While the data from various newsstands is vital to growing their digital business, media companies need an automated method of consolidating data from multiple sources.
Tuesday, October 2, 2012 - 2:00pm
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Growing Your Mobile App Audience

They're out there—readers are increasingly discovering magazines on mobile and tablet platforms, but reaching them and converting them into regular customers is another story altogether. You can hope for "discoverability" or you can create an action plan for marketing your apps to a customer universe that may be finding your brand for the first time. Join us in this webinar for a tactical approach to identifying, targeting and converting customers for your mobile products.
Thursday, September 27, 2012 - 2:00pm
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Case Studies in Custom Content

Custom content development is a perennial and critical source of revenue for publishers. What’s now more commonly referred to as 'marketing services,' selling an array of cross-platform branding opportunities to marketers is not just a value add, it’s a necessity. Join us for this webinar as we examine successful case studies that dissect integrated marketing packages-from concept to execution to deliverables.
Thursday, June 14, 2012 - 2:00pm
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Digital Magazines 2012

Digital magazine models are transitioning out of the experimental phase and specific business models are gaining traction. Publishers have a better handle on who their app audience is, how they engage with the brands and how they're responding to pricing and marketing, paving the way for long-term strategies around app development and distribution. But there are still very different paths a publisher can take. Join us for this webinar to dissect the key models that show real staying power.
Wednesday, May 23, 2012 - 2:00pm
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