Upcoming Webinars from FOLIO
They're out thereâ€”readers are increasingly discovering magazines on mobile and tablet platforms, but reaching them and converting them into regular customers is another story altogether. You can hope for "discoverability" or you can create an action plan for marketing your apps to a customer universe that may be finding your brand for the first time. Join us in this webinar for a tactical approach to identifying, targeting and converting customers for your mobile products.
Thursday, September 27, 2012 - 2:00pm
Custom content development is a perennial and critical source of revenue for publishers. Whatâ€™s now more commonly referred to as 'marketing services,' selling an array of cross-platform branding opportunities to marketers is not just a value add, itâ€™s a necessity. Join us for this webinar as we examine successful case studies that dissect integrated marketing packages-from concept to execution to deliverables.
Thursday, June 14, 2012 - 2:00pm
Digital magazine models are transitioning out of the experimental phase and specific business models are gaining traction. Publishers have a better handle on who their app audience is, how they engage with the brands and how they're responding to pricing and marketing, paving the way for long-term strategies around app development and distribution. But there are still very different paths a publisher can take. Join us for this webinar to dissect the key models that show real staying power.
Wednesday, May 23, 2012 - 2:00pm
Nxtbook Media is introducing two game-changing technologies to the digital edition industry over the next six months. Weâ€™ll discuss how these offerings will deliver more readers and more engagement for your publication. And youâ€™ll be part of the development process!
Wednesday, May 9, 2012 - 2:00pm
RR Donnelley's Press+ has helped over 325 publishers, including newspapers, magazines, websites, trade publications, and newsletters launch metered paid models on their digital products. Learn how these publishers are generating new revenue from digital subscribers, and how not a single publisher has lost display ad revenue from launching with this method.
Thursday, May 3, 2012 - 2:00pm