Upcoming Webinars from FOLIO
Join us for this webinar as two of these publishers share their hard-won secrets for not just setting up a marketing services group, but avoiding the common pitfalls around campaign pricing and sales, execution and deliverables.
Wednesday, June 26, 2013 - 2:00pm
As mobile use has exploded, magazine publishers have been exploring ways
to connect the print product to the mobile platform. Product purchasing
directly from the pages of the magazine has emerged as a one
potentially lucrative opportunity. Join us for this webinar and we'll
show you how publishers are activating their printed pages to tap into
mobile commerce and a host of other interactive opportunitiesâ€”including
the technical implications, production impact and actual performance
metrics on the consumer side.
Tuesday, June 11, 2013 - 2:00pm
In this webinar, GTxcel will show you how to publish a responsive
website and package content into responsive mobile apps that result in
audience growth, a great reading experience, and more monetization
opportunities that are engaging and exciting to sell.
Thursday, May 16, 2013 - 2:00pm
Optimizing your readers' visit requires a strategy that leverages their
behavior in order to deliver the right content, at the right time, on
the right device. Not only is it now possible to achieve true
online content personalization â€“ increasing traffic and lengthening the
time they spend on your site â€“ itâ€™s critical to staying relevant in real
Tuesday, April 30, 2013 - 2:00pm
The Internet's most popular ad metric is worth less every day. In this
webinar we'll examine how and why your advertising strategy needs to
move where the money is. We'll reexamine what your audience is worth and
show you a new platform that offers your advertisers 100% click-through
to your audience. If your audience is valuable, this is a program you
won't want to miss.
Wednesday, April 24, 2013 - 2:00pm