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Upcoming Webinars from FOLIO

Recent Webinars

Marketing Services: A Strategic Report Card

Join us for this webinar as two of these publishers share their hard-won secrets for not just setting up a marketing services group, but avoiding the common pitfalls around campaign pricing and sales, execution and deliverables.
Wednesday, June 26, 2013 - 2:00pm
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M-Commerce and the Shoppable Magazine

As mobile use has exploded, magazine publishers have been exploring ways to connect the print product to the mobile platform. Product purchasing directly from the pages of the magazine has emerged as a one potentially lucrative opportunity. Join us for this webinar and we'll show you how publishers are activating their printed pages to tap into mobile commerce and a host of other interactive opportunities—including the technical implications, production impact and actual performance metrics on the consumer side.
Tuesday, June 11, 2013 - 2:00pm
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Putting the “Response” in Responsive Design

In this webinar, GTxcel will show you how to publish a responsive website and package content into responsive mobile apps that result in audience growth, a great reading experience, and more monetization opportunities that are engaging and exciting to sell.
Thursday, May 16, 2013 - 2:00pm
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Big Data Meets Big Content – Driving Customer Engagement & Personalization

Optimizing your readers' visit requires a strategy that leverages their behavior in order to deliver the right content, at the right time, on the right device. Not only is it now possible to achieve true online content personalization – increasing traffic and lengthening the time they spend on your site – it’s critical to staying relevant in real time.
Tuesday, April 30, 2013 - 2:00pm
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What Comes After The Banner Ad

The Internet's most popular ad metric is worth less every day. In this webinar we'll examine how and why your advertising strategy needs to move where the money is. We'll reexamine what your audience is worth and show you a new platform that offers your advertisers 100% click-through to your audience. If your audience is valuable, this is a program you won't want to miss.
Wednesday, April 24, 2013 - 2:00pm
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