http://foliomag.com/webinars/rss/80 en http://foliomag.com/webinars/10860 Generating More Revenue in a Downturned EconomyBelieve it or not while the economy is struggling, online marketing budgets, as a percent of total budget, are on the rise. Online publishers should be taking advantage of budgets that are shifting from less metric based sources like print, events and television to online where each click, conversion, lead and sale can be measured down to the individual. This shift means more traffic, increasing subscriptions and generating more revenue coming from a significantly less expensive channel. Join Robert Rose, VP of Marketing and Product Strategy at CrownPeak, as he highlights the best practices, technology and tactics for successful online publishing during a downturned economy. Sales and Marketing eMedia and Technology Thu, 20 Mar 2008 09:56:37 -0400 epeterson 10860 at http://foliomag.com http://foliomag.com/webinars/6434 Postal and Mailing StrategiesThe U.S. Postal Service might want you to believe otherwise, but there’s always a postal rate increase around the corner to worry about. Coupled with the rising cost of paper—and the unique demands of print marketers—magazine publishers are faced with perennial challenges at the post office. This webinar will address key, specific strategies publishers can use to combat the next postal hit, streamline mailing and cost-cutting measures vital to a magazine’s survival in 2008. Sales and Marketing Sales and Marketing Fri, 04 Jan 2008 11:59:11 -0500 epeterson 6434 at http://foliomag.com http://foliomag.com/webinars/6428 Online Marketing StrategiesIt used to be that when a publisher had something to promote, direct mail was the primary vehicle. Not so these days. Now publishers have a much larger, and cheaper, arsenal of online marketing tools available to them—from search engine marketing (SEM) to e-mail to newsletters. In this Webinar, we’ll take a look at best-practice solutions for leveraging a robust online marketing strategy and how to properly manage and budget for it. Sales and Marketing eMedia and Technology Fri, 04 Jan 2008 11:53:34 -0500 epeterson 6428 at http://foliomag.com http://foliomag.com/webinars/4038 Digital Edition University - Digital Edition Revenue GenerationWhile some publishers seek low cost digital edition solutions, the greatest gains to be made are in digital edition revenue generation. Successful publishers will present their plans for maximizing online revenue via their digital editions. Sales and Marketing eMedia and Technology digital editions Sun, 25 Nov 2007 07:13:19 -0500 mtownsley 4038 at http://foliomag.com