http://www.foliomag.com/webinars/rss/80 en http://www.foliomag.com/webinars/31819 Behavior-Based Marketing and List AnalysisYou may know who your audience is in terms of name and job title, but do you really know how they're using your products? The next step in lead generation will come from understanding customer behavior and selling full solutions to those customers you’ve identified as the best prospects. This Webinar will show you how to expand on your traditional list and database approach, to better understand what your customers want, and when is the best time to approach them. In these tough times, you need every edge you can get. Hear from two industry experts who have transformed their lists into fast-growth revenue generators. Sales and Marketing Wed, 04 Feb 2009 17:10:12 -0500 epeterson 31819 at http://www.foliomag.com http://www.foliomag.com/webinars/29810 Newest Techniques for Successful Online MarketingPublishers can no longer rely on direct mail to entice readers. Now, it is more critical than ever to adopt a broad range of e-media technologies and marketing strategies that effectively (and cost-efficiently) market your brand. From search engine marketing to mobile capabilities, this webinar looks at which solutions are integral in leveraging an online marketing strategy in a down market. Sales and Marketing eMedia and Technology Fri, 09 Jan 2009 13:26:01 -0500 epeterson 29810 at http://www.foliomag.com